Bethesda Studios has officially announced that they have promoted former senior VP of global marketing and communications Pete Hines to head of global publishing at the studio, according to Gamesindustry.biz.
Hines joined Bethesda Softworks in 1999.
Furthermore, Erin Losi, vice president of global marketing and communications is now tasked with leading all of Bethesda’s global marketing and communication efforts.
“It’s a privilege to lead global publishing for Bethesda, a place that’s been my home for 23 years,” Hines said in an official statement. “It’s humbling to think about how far we’ve come in that time, and I’m excited to work in this new role to help our world class teams make great games.”
“When I started at Bethesda, there were just a few of us, working on campaigns for Skyrim, Fallout 3, and more,” Losi said. “Since then, we’ve grown into a world-class marketing and communications team, and it’s been my great joy to be a part of that growth alongside Pete.”
“It’s an honour to join Bethesda’s senior leadership and now lead an award-winning global team of creatives into the future, and to empower them to continue their great work on our upcoming lineup.”
“Pete has been key to the success of Bethesda over the last two decades” Phil Spencer, CEO of Microsoft Gaming added. “His industry leadership and strong relationship with the community has extended Bethesda to millions of players. Erin has been instrumental in shaping the Bethesda brand and the teams behind it and I am incredibly excited to see them both bring Bethesda’s games to even more players around the world.”
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