British esports organization Fnatic has officially announced a new multi-year partnership with Jack Link’s beef jerk company.
With the partnership, Jack Link’s logos will be featured on the sleeves of Fnatic esports players jerseys, and on it’s retail jersey later this year.
Fnatic and Jack Link’s will work collaborate on a range of activations and content in order to provide high protein products to esports fans, as part of the deal.
“In fast-paced online competition, gamers need a consumable respite that gives them the energy to get through their grind” Neil Walker, Partnerships Manager at Fnatic said in an official press release.
“At Fnatic, we have a performance-first philosophy to ensure gamers are always playing at their best.”
“Our products are the perfect snack, no matter if at home or on the go, at work or during leisure time activities such as gaming” Jan Pieter Schretlen, Managing Director of Jack Link’s EMEA added.
“Beef Jerky is a natural source of protein, giving lasting energy and hence supports endurance. We want to be a true partner, supporting gamers on all levels and building relationships both in competitive as well as amateur gaming.”
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