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YouTube Creator Rachel DeMita Talks Success, Challenges of Discoverability

Rachel DeMita

YouTube content creator Rachel DeMita has built an incredible brand of content over the past decade, and her success includes tackling the challenges of discoverability that all creators and streamers face.

“My videos have definitely evolved over the years based on my interests and different career projects” DeMita said in an exclusive interview with Sports Rants. “Luckily, I’ve built a loyal fan base that continues to support me as my content changes. I feel like every year I’m learning something new about YouTube, making tiny tweaks to my content in order to maximize visibility and ad revenue. YouTube is definitely my most diverse platform, where I create content beyond sports and fitness. I like that I’m able to share another side of myself on YouTube, and don’t feel boxed into any specific categories. ”

“In 2019-20, I took a long break off YouTube” DeMita said. “Since returning and regularly uploading, I’ve noticed a significant decline in my viewership. The YouTube algorithm has definitely changed over the years, and whether that’s the reason for my viewership dropping – or people simply are not interested in my content – I am not sure. But, I do feel as if my videos are not getting pushed out how they used to, and less of my subscribers see my new uploads.”

“One of the things that is definitely difficult to navigate on all social media platforms is the changing algorithms” DeMita added.

DeMita also talked about all the different elements that go into creating new content and pushing it out to her fans.

“New features, feed order, recommended content, etc. can truly change who and how many people your content is reaching. Discoverability is harder than ever in today’s world of social media because of the growing numbers of users on each platform, and pure saturation of content that circulates daily. Consistency is also very important to keep your pages relevant… but it can be draining on your mental health, feeling the pressure to continuously upload, even when you are uninspired or burnt out.”

Like other content creators, discoverability has been a longstanding issue. Along the way, Gamactica has introduced resources to help, and DeMita thinks the platform can be a great asset for creators moving forward.

“I definitely think that any platform that offers a better sense of community will help creators” DeMita said of the Gamactica platform. “Collaborations are also key to growth and discoverability in today’s social world… so having a platform that makes it easy to connect with other like-minded creators would be great.”

Check out the full interview on Sports Rants.


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