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Tencent Looking to Raise Stake in Ubisoft

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Tencent

Tencent is reportedly looking to acquire a bigger piece of the pie in Ubisoft and is rumored to be willing to pay a significant price tag to do just that, according to Reuters.

The report, which cites “four sources with direct knowledge of the matter”, claims that Tencent wants to become the single largest shareholder in Ubisoft, the publisher for many popular titles, and is willing to pay up 10 $102 per share to facilitate a deal.

“Tencent is very determined to nail down the deal as Ubisoft is such an important strategic asset for Tencent,” one reported source says.

Ubisoft shares opened today’s trading at $43.03, and following the report by Reuters, Ubisoft shares were trading up 15% at $49.24.

 

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Playstation Asking Players About NFTs

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Playstation has issued a survey for players that attended EVO, asking about the type so NFTs they may be interested in purchasing, although it is currently unclear as to why the are asking about NFTs or what they will do with the information, according to IGN.

The NFT boom has permeated throughout a number of industries, including gaming and even marketing in NFT SEO, throughout 2022 after a meteoric boom in 2021 that saw financial numbers rocket to incredible milestone numbers.

This coincides with an announcement last month regarding the Playstation Stars loyalty program, which immediately caused chatter as there was a mention of digital collectibles, with many connecting that with NFTs, but it wasn’t the case.

Time will tell what the purpose of this survey is.

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X1Esports Acquires Tyrus LLC

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X1Esports

X1 Esports and Entertainment Ltd., which is a video games and creator economy portfolio company,  has officially announced the acquisition of influencer management firm Tyrus LLC (aka Tyrus).

“The Tyrus Transaction offers tremendous opportunity for X1 to partake in the growing global creator economy which is an industry of over 50 million individual content creators1 where Tyrus is extremely well-positioned,” said Mark Elfenbein, CEO of X1, in an official statement. “The video game category has been a top category of the creator economy and has largely benefited the growth of the video game industry recently.”

Tyrus’ Manager, Amanda Solomon, will also join the X1 Advisory board as part of the move.

“Becoming part of the X1 family will allow Tyrus to extend its reach and engage with new and exciting talent in the gaming and esports community,” said Amanda Solomon, CEO of Tyrus. “The talent and diversity of our influencer roster is something we take great pride in. I look forward to growing our presence in this space and providing unique access for global brands to a highly influential GenZ audience”.

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DoubleVerify Reports Second Quarter Financial Results

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DoubleVerify

DoubleVerify, which is a leading software platform for digital media measurement has officially released their 2022 second quarter financial results.

According to an official press release: “We delivered an outstanding second quarter and surpassed our expectations for growth and profitability fueled by record Activation revenue and continued momentum on Social and CTV platforms,” said Mark Zagorski, CEO of DoubleVerify. “As advertisers seek stability and clarity in an increasingly unstable and opaque marketing environment, they continue to choose DV’s industry-leading quality and performance solutions to protect their brands and reduce media waste, ultimately driving better outcomes and ROI. Based on our strong results in the first half of 2022, we are raising our guidance for full year revenue and adjusted EBITDA. We remain confident that our growing global scale, market leading innovation, and legacy of trust will further deepen our client relationships and fuel steady growth that will outperform our competitors and the broader digital ad industry in 2022 and beyond.”

Here are the numbers:

Second Quarter 2022 Financial Highlights:
(All comparisons are to the second quarter of 2021)

  • Total revenue of $109.8 million, an increase of 43%.
  • Activation revenue of $60.5 million, an increase of 60%.
  • Measurement revenue of $38.9 million, an increase of 23%.
    • Media Transactions Measured (“MTM”) for CTV and Social increased by 56% and 26% respectively.
    • International measurement revenue increased by 18%, with EMEA revenue growth of 14% and APAC revenue growth of 25%.
  • Supply-Side revenue of $10.4 million, an increase of 49%.
  • Net income of $10.3 million and adjusted EBITDA of $34.0 million, which increased by 60% and represented a 31% adjusted EBITDA margin.

Second Quarter and Recent Business Highlights:

  • Grew Total Advertiser revenue by 43% year-over-year in the second quarter primarily due to a 24% increase in Media Transactions Measured (“MTM”) and a 10% increase in Measured Transaction Fee (“MTF”), and continued to achieve a Gross Revenue Retention rate of over 95% in the second quarter.
  • Grew premium-priced Authentic Brand Suitability (ABS) revenues by 52% year-over-year in the second quarter driven by existing client upsells and geographic expansion as well as by a 20% year-over-year increase in the number of advertisers activating the solution in the second quarter of 2022.
  • Drove global market share growth through product upsells, international expansion and new enterprise logo wins including British Airways, Taco Bell, Universal Parks, Roshfrans, Meta, Asda, Califia Farms, Infiniti and Smile Direct.
  • Continued to expand our coverage in the digital gaming sector and began working with Twitch Ads on a solution to identify contextually brand-safe and suitable livestreamed content for advertisers on Twitch. The solution is currently in closed beta. Twitch is an interactive livestreaming service and global community.
  • Launched an exclusive partnership with Reddit to enable full-suite media verification and maximize advertiser performance across its dynamic, user generated content environment.
  • Launched an exclusive partnership with Scope3 to provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle®.
  • Launched a platform-wide agreement with the LinkedIn Audience Network to provide brand safety and fraud prevention for all LinkedIn native ads across desktop, mobile web and in-app. The integration uses DV’s technology and data to not only ensure that all campaigns activated through the LinkedIn Audience Network are brand safe, but also fraud-free.

“We delivered strong revenue growth in the first half of 2022 due to the resilience of our business model and the essential nature of our products,” said Nicola Allais, CFO of DoubleVerify. “Our revenue outperformance translated into stronger than expected adjusted EBITDA margins, which also benefited from the faster integration of recent acquisitions and our overall financial discipline, ensuring that our operating expense growth was commensurate with our expected revenue growth. At the midpoints of our raised full-year guidance range, we now expect 35% revenue growth and 31% adjusted EBITDA margins. We continue to monitor the impact of the macroeconomic and geopolitical environment on our clients’ ad budgets, and to engage them in regular dialogue as we successfully execute our plan for the rest of the year.”

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