Business
Koch Media Officially Rebrands as Plaion
Koch Media has officially rebranded under their new moniker; Plaion.
Managing managing director Klemens Kundratitz spoke at length about the changes, while emphasizing that the games publisher will remain “first and foremost a games company” while adding that the rebrand will “acknowledge who we truly are”.
“But the more we thought about it, the more we wanted to go all the way,” Kundratitz said, during an interview with GamesIndustry.Biz. “It’s more impactful, it’s got an external statement but it’s also an internal statement to our people. We’re opening this new chapter, they’re part of this, we’re a modern, growing, ambitious, global company, and it’s energising people internally.
“Obviously, we want to avoid people seeing this as window dressing. The signal we’re sending is that we’re on a journey and it’s good to give this journey a new name, new visual appearance. New is always exciting.”
“We have made such an enormous transformation since we joined the Embracer Group,” he continued. “Our name for so many years was associated with physical distribution, perhaps with us being more of a central European company – although including the UK because that was among the first three countries where we launched. But we’re perhaps not seen as a global company. And it’s sometimes difficult for some people to pronounce.”
“We’re not mutating into a different company, we’re just following a path that we’ve already been on since becoming part of Embracer Group. We’re growing in all areas. It’s certainly not a departure from physical distribution. Our mantra is we want to offer games wherever and however people want to play them: physical, digital, collector’s editions. Whatever way people want to consume our content, we’re there. We’re long-term committed in the physical space, but equally we need to reinvent ourselves all the time.”
“We’re a very transformed company and we have an ambition on a global scale to continue to grow, both on the content creation side and the sales side, as well as diversifying into different forms of entertainment. We’re ready to give ourselves a new look, a new style, and open a new chapter.”
The re-branding also applies to Koch Film, which will now be known as Plaion Pictures, which is a fresh approach for the world of film content creators, such as horror content creators and others within the film industry.
“Koch has always been a B2B brand and it will continue to be,” Kundratitz said. “All our consumer-facing publishing labels – Deep Silver, Prime Matter, Ravenscourt, Milestone and Vertigo Games – will stay the same. I think it’s easier to transition from Koch to Plaion in a B2B environment.”
FromSoftware title ‘Armored Core 6: Fires of Rubicon’, which is published by Bandai Namco, has laid claim to the top spot of the boxed charts in the United Kingdom this week following it’s August 25th release.
Armored Core 6’s debut pushed Mario Kart 8 Deluxe to the second overall spot in news that video game journalists have been covering extensively.
According to GamesIndustry.biz, Bandai Namco believes that ‘Armored Core 6: Fires of Rubicon’ is a “big step up in the franchise’ and communicated their hopes that it would surpass previous Armored Core games following the increased popularity in the game developers work on Elden Ring.
The United Kingdom charts also saw The Legend of Zelda: Tears of the Kingdom move back to the 3rd spot, and FIFA 23 holding the 4th spot.
The biggest rise was from Lego Star Wars: The Skywalker Saga, which jumped back in the top top from it’s previous 24th spot to land in 6th with a 146% increase in sales. That game, along with Hogwarts Legacy, is currently a part of a Playstation 5 bundle.
The Witcher 3: Wild Hunt Game of the Year edition entered the Top Ten this week with an appearance in the 9th spot.
The news wasn’t so good for The Texas Chainsaw Massacre which saw a debut in the 13th spot last week but has now dropped to 37th following a 43% decrease in sales week-on-week, despite it’s initial push on every video game streaming platform following it’s heavily hyped arrival.
Here is a breakdown from the United Kingdom Boxed Top Ten for the week ending on August 26th, via GamesIndustry.biz.
| Last Week | This Week | Title |
|---|---|---|
| New Entry | 1 | Armored Core VI: Fires Of Rubicon |
| 1 | 2 | Mario Kart 8 Deluxe |
| 4 | 3 | The Legend of Zelda: Tears of the Kingdom |
| 3 | 4 | FIFA 23 |
| 9 | 5 | Hogwarts Legacy |
| 24 | 6 | Lego Star Wars: The Skywalker Saga |
| 5 | 7 | Mortal Kombat 11 Ultimate |
| 7 | 8 | Minecraft (Nintendo Switch) |
| 12 | 9 | The Witcher III: Wild Hunt GOTY Edition |
| 2 | 10 | Grand Theft Auto V |
Interactive drama developer and BAFTA-nominated studio Scriptic has raised a total $6.2 million in additional seed funding, including $500,000 from the Sony Innovation Fund, bringing the total seed investments to $8.7 million.
The funding will be deployed to continue going towards the expansion of its mobile narrative offerings, and the studio aims to provide its generative AI developer tools to more writers and storytellers.
“It’s a huge honor to have Sony Innovation Fund join our roster of stellar investors, and we’re thrilled that they share our vision for the future of interactive media and storytelling,” Scriptic CEO Nihal Tharoor said, according to GamesIndustry.biz.
This marks another example of studios who find Angel Investors and find VC investors to fund their initiatives, and those deals making waves in the gaming industry.
Sony Interactive Entertainment (SIE) is set to officially acquire headphones manufacturer and audio technology company Audeze, officially entering a deal to purchase the company, according to GamesIndustry.biz.
SIE is aiming to expand the audio technology of Playstation games and with this deal, not only will Audeze help them in that mission but Audeze will continue to operate as a separate entity and develop its audio products, per a number of video game journalists covering the story.
“Audeze is a premier brand for headphones, and this acquisition highlights Sony Interactive’s focus on innovation and providing the best audio experience to PlayStation players,” SIE senior vice president of platform experience Hideaki Nishino said.
Stay tuned for more updates regarding this story.
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