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ÜberStrategist Acquires VirTasktic


Vide game marketing firm ÜberStrategist has officially acquired Raleigh, North Carolina based marketing services provider VirTasktic, which was initially founded in 2011 by CEO Carolyn Crummey.

The company will be absorbed into ÜberStrategist and expand its business operations. Crummey has been named as the chief marketing officer. Additionally, Kimberly Massi, who previously served as VirTasktic’s director of client services, has been appointed to director of operations and Jessica Timms was also promoted to director of public relations services.

“VirTasktic is a passionate and highly creative expert in content and email marketing, services that many of our clients have expressed an interest in,” UberStrategist founder and president Mario R. Kroll said.

“Acquiring their staff and client roster not only bolsters our revenue but adds a tremendous depth of knowledge and operational excellence to our newly combined team.”

It will be interesting to see how the new iteration unfolds, and how the marketing will evolve, especially with video game SEO becoming a more viable component of game marketing strategies moving forward.


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