News
Gearbox Denies Exclusive Marketing Deal With Xbox For Borderlands 3
Let’s face it, Gerbox has drummed up so much anticipation over so many years for their next installment in the Borderlands series that fans will take any nugget of news they can get.
A few weeks ago, rumors popped up that Borderlands 3 had an exclusive marketing deal with Xbox, and, once again, the internet went into a craze of excitement for a new Borderlands game.
Gearbox CEO Randy Pitchford has shot down that bit of news when replying to a fan on social media this past week.
Where are you getting that? Gearbox signed no such thing with Microsoft. How are these things becoming propagated as fact when there is zero basis in reality?
— Randy Pitchford (@DuvalMagic) April 18, 2018
It was reported by multiple reputable sources that Microsoft will have exclusive marketing rights for Borderlands 3 last week. Any official retort or statement to debunk otherwise would be very helpful.
— Jay (@MorninAfterKill) April 18, 2018
Fans are expecting some for of announcement regarding Borderlands 3 around or at this year’s E3, but Gearbox has been tight-lipped about anything related to the game.
With the downfall of Destiny, the opportunity is there for a new loot-shooter to claim the crown and bring the masses under one title’s community.
Business
Patreon Hires Twitch’s Adiya Taylor as New Corporate Communications Lead
Content creation platform Patreon has officially tabbed Adiya Taylor as their new corporate communications lead, effective in February, according to an official announcement.
Taylor worked for Amazon’s video game streaming platform Twitch for three years in a variety of roles, most recently serving as the company’s senior monetization communications manager prior to her departure.
Taylor’s hiring comes after Patreon brought on Brielle Villablanca as Vice President of communications and creator advocacy back in November 2023.
“I’m thrilled to begin crafting and implementing a communications strategy around policy, trust and safety, product and more,” Taylor said during an official post on the networking platform LinkedIn, adding that she believes Patreon is a “true advocate” for creators.
“I’m looking forward to more storytelling around how we’re fostering fandom so that creators own long-lasting businesses built around their artistry,” Taylor added.
Business
Microsoft Bringing Four Games to Rival Consoles
Microsoft has responded to recent reports that there will be changes to it’s first-party strategy and has confirmed that four game titles will be released on rival consoles.
More specifically, Xbox head Phil Spencer said that ‘Starfield’ and ‘Indiana Jones’ will not be among the four titles heading to other platforms. Both games had a number of candidate platforms, per reports, adding that this is “not a change to our fundamental exclusive strategy.”
“We don’t damage Xbox and we can grow our business using what other platforms have to help us with that,” Spencer said, according to GamesIndustry.biz. “Looking forward, I think there is an interesting story for us of introducing Xbox franchises to players on other platforms to get them more interested in Xbox. We think there’s a good brand value for Xbox there.”
Xbox president Sarah Bond announced that Activision Blizzard games would begin to be added into Game Pass offerings, starting with Diablo 4, which will be added on March 28th.
Additionally, Bond said that Microsoft is still working on hardware for the future and that their focus regarding the future is “delivering the largest technical leap you will ever have seen in a hardware generation.”
Business
Sega’s Revenue See Rise to $27 Billion
Sega Sammy has released its financial report for the nine-month period that officially concluded on December 31st, 2023, and that report that demonstrated a rise in overall sales and profit despite a decrease in sales for Sega’s new titles.
That decline was offset by growth in pachislot and pachinko machines, however Sega had lowered its sales forecasts for the full financial year.
Here is a breakdown, courtesy of GamesIndustry.biz.
- Net sales: ¥349.9 billion ($2.3 billion, up 28.7% year-on-year)
- Operating income: ¥54.4 billion ($364 million, up 42.4% year-on-year)
- Ordinary income: ¥57.2 billion ($383 million, up 42.7% year-on-year)
- Net sales were up 130.3% to ¥120.2 billion ($805 million) in this segment
- Ordinary income increased by 521.3% at ¥45.7 billion ($306 million).
- Entertainment Contents segment, which includes video games, net sales were up 4.2% at ¥219.3 billion
- Profit decreased by 52.5% to ¥19.7 billion ($131.8 million) as a result of weak game sales
You can read a breakdown of the entire report at GamesIndustry.biz here.
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