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EA Pledges To Learn From Star Wars Battlefront 2 Loot Box Fiasco To Make Anthem Better

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EA has a lot of work to do in order to win back the trust of gamers after the infamous Star Wars Battlefront II loot box fiasco, especially if they want to see a mass community built for their upcoming Anthem title.

The company’s image took a serious negative hit when controversy surrounding the ethics and legality of loot boxes in video games arose thanks to their system, turning people off of the Star Wars title and leaving a bad taste in the mouths of gamers when it comes to EA titles.

EA’s new Chief Design Officer Patrick Söderlund is aiming to right the wrong, and is looking to upcoming titles such as Anthem and Battlefield 5 as a means to do so.

“I’d be lying to you if I said that what’s happened with Battlefront and what’s happened with everything surrounding loot boxes and these things haven’t had an effect on EA as a company and an effect on us as management,” Söderlund said in an interview with Verge.

“We can shy away from it and pretend like it didn’t happen, or we can act responsibly and realize that we made some mistakes, and try to rectify those mistakes and learn from them.”

Star Wars Battlefront 2’s system of loot boxes and microtransactions has been completely overhauled, but did it do enough to win back gamers?

Only time will tell.

“We have taken significant steps as a company to review and understand the mechanics around monetization, loot boxes, and other things in our games before they go to market,” he says. “For games that come next, for Battlefield or for Anthem, [players have] made it very clear that we can’t afford to make similar mistakes. And we won’t.”

 

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Gamactica Women Relaunches with New Vision

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Today, Gamactica announced the official relaunch of Gamactica Women, which was one of the first sections added to the social media platform, alongside the Stream Directory.

With a new vision, new direction, and new purpose, Gamactica Women is looking to do something positive and impactful across the gaming and streaming industries. And while it will be similar to other directories on Gamactica, it will also serve as something much more.

According to the official announcement posted on Wednesday morning (via Portals): “Today, I would like to introduce you to Eclipse, which is a section dedicated to creators who create content in mediums such as film, fan films, performances, stand up comedy, and more. With our powerful marketing structure, and our community of creators who create diverse content across a number of platforms, our mission is to create a space for fan film content creatorsindie film creators, and extended content creators that want to build visibility, improve networking, and build more connections within the content creation industry.

Much like our Content Creator Directory (aka the Stream Directory) we will be providing visitors direct access to content creators of this niche within the Gamactica platform, including previews of their work.

While we will be working with creators who make content in all genres, we will be really pushing the horror genre hard, due to our partnership with horror news website Fright Nerd, and the Fright Nerd Podcast which will be making it’s return soon. Through this partnership we will be able to expand on our benefits with exclusive interviews, trailer releases, and more via the Fright Nerd website.”

Gamactica Women is LIVE and accepting applications!

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Gamactica Unveils New Directory for Military Streamers, Military Content Creators, More

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On Monday, social media platform Gamactica officially announced the launch of a brand new directory and resource hub exclusively geared for Military streamers, content creators, gamers and more!

Gamactica Military will combine the power of the social media platform and their award winning internet marketing structure to provide additional exposure and visibility to active duty and veterans who are working in content creation, advocacy, gaming, esports, and more.

The section will also serve as a resource hub to improve connectivity and networking between different sectors of the industries, specific to those in the military.

“Similar to the Content Creator Directory/Stream Directory, the Military section will be a directory for Military streamers, gamers, Military content creators, as well as brands, stream teams, gaming groups, advocacy groups, non profits, charities and more. It is open to both active duty and veterans” the official announcement stated (according to Portals).

“It is important that, as our platform grows, we continue to evolve and also introduce meaningful sections that can positively impact the industry. Powered by our platform, and our award-winning marketing structure, It is my hope that this better connects the community, and helps create more visibility, more support, and better connectivity for active duty and military creators and brands.”

Check out the new section right here

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Esports

NAVI Releasing Documentary on s1mple

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NAVI is getting set to release a documentary that will follow s1mple’s life and explore his “ups and downs” as one of the most recognizable esports players with insight from former and current teammates, his family, commentators, analysts, and “many others” from the industry.

“I remember the time when we just signed a contract in 2016,” NAVI CEO Yevhen Zolotarov said in an official press release. “Honestly, now it’s hard to believe that it was already five years ago. For the esports industry, five years is quite a long period of time.”

“S1mple is a legend not only for NAVI but for esports in general,” co-founder and CEO of DMarket Vlad Panchenko said. “Therefore, the items that will be dropping during the NAVI watch party stream are also legendary and unique.”

DMarket has created a “unique drop-game” with exclusive items dedicated to s1mple to coincide with the release of the doc, and Natus Vincerewill be premiering a documentary about him on Twitch next month, to celebrate his fifth year with the brand.

Additionally, a NAVI watch party is also set for the doc, set to air on one of their upcoming twitch streams set to take place on September 8th at 11am CT.

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