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Yahoo Names Former Twitch, Spotify, Apple Executive Jeff Rossi to Spearhead Growth Strategy


Yahoo is turning to an establish industry veteran to help spearhead their growth strategy for their agency development, tapping Jeff Rossi to oversee agency development, according to an official press release from Yahoo, according to Editor & Publisher.

Rossi joins Yahoo with over 20 years of experience driving strategic marketing and agency partnerships with companies such as Twitch, Apple, and Spotify. As part of his new role at Yahoo, Rossi will oversee the development and execution of the company’s strategic vision with leading global agency holding companies.

“Jeff not only brings an intimate understanding of developing innovative and successful campaigns, but he’s also a respected leader in the industry,” Elizabeth Herbst-Brady, chief revenue officer, Yahoo said in the official statement. “We’re continuously investing in strong relationships across the board, and Jeff’s extensive background in agency development will further strengthen our team and expand our partnership network.”

Prior to officially joining Yahoo, Rossi served as the senior director, agency development at Twitch, the video game streaming platform owned by Amazon.

“Yahoo Ads has built an impressive offering for its agency partners and I’m eager to help develop meaningful partnerships that take advantage of all Yahoo has to offer,” Rossi added. “I’ve always admired the Yahoo brand and I look forward to working alongside this talented team to deliver outstanding value to our clients and partners worldwide.”


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