Rolling Loud Announces Twitch Partnership with Digital Music Festivals

Rolling Loud has officially announced their new partnership with Amazon’s Twitch streaming platform to present the first ever music content partnership for Rolling Loud, which will roll out their digital musical festivals to the online streaming world.

Twitch will host Rolling Loud’s first digital event with three festivals, the first of which will be streamed on September 12th and September 13th exclusively via twitch streams, with more events to stream in the future.

“Streaming on Twitch transports viewers into a live concert atmosphere and creates an experience for artists to interact with fans in ways only possible on Twitch,” Will Farrell-Green, Twitch’s Head of Music Content, said, according to COMPLEX.

“As in-person concerts are put on hold, we’re working to create an incredible backstage environment that fans can access from anywhere in the world. Rolling Loud has a powerful community of hip-hop fans, and we’re thrilled to partner with them for a first of its kind event that will bring their incredible live music brand to life.”

Also, Rolling Loud announced that they will broadcast weekly content starting on September 1st; “Featuring content that intersects hip-hop, fashion, food, art, and gaming cultures, Rolling Loud is creating a virtual hub for one of the most dedicated and excitable fanbases in music.”

Recurring shows to be streamed on their official twitch channel include their podcast ‘The Rotation’, their six-month long freestyle competition called ‘Got Bars?’, and ‘Loud Gaming’ which will put pro gamers head-to-head against both artists and athletes.

“At Rolling Loud, our core business lies in exchanging energy with fans. The artist puts out the energy, the fans give it right back to the artist—it’s a complete power exchange. That’s what a concert, and more specifically Rolling Loud, is,” added Rolling Loud co-founder and co-CEO Tariq Cherif. “When we planned to bring Rolling Loud to the virtual experience, we needed to find a partner that could help create that energy exchange and understand the core DNA of Rolling Loud. It only made sense to partner with Twitch—a service that thrives off of live engagement with fans and champions a diverse collection of creators.”