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Xbox’s Phil Spencer Talks Ending Toxicity In Gaming Community

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Xbox boss Phil Spector discussed a number of topics during his appearance at this year’s DICE Summit in Las Vegas, but his main talking point was the toxicity that is present in today’s gaming community and his plea to stop it from continuing.

“In order for us to do our best work, we need our work environment to work well. If that is broken, everything stumbles,” Spector said (h/t Polygon).

Spencer then detailed his experiences leading the Xbox team in 2014 for the Xbox One launch.

“The team was in a world of pain. We hadn’t done our best work with the launch of Xbox One. Market share was taking a nosedive. It was painful to read all the headlines. The team thought the leadership team had gone tone-deaf about what our customers expected from us.

We needed a reboot. Morale was at a low. We kept missing big trends. Infighting and fiefdoms were so famous, people made fun of it. It would have been funny if it hasn’t been so true. So we hit refresh on everything, a comprehensive rethinking and rebuilding of our culture.

It is incredibly slow and painful to get everyone on board and to admit your own biases. It’s about making a commitment to keep listening and learning. We must keep at this transformation because we know it enables our best work. That means all genders, all abilities and all ethnicities in all geographies. This is our quest.”

Spencer then discussed the mistakes that his team made, pointing specifically to the infamous GDC party in 2016, where scantly clad women were paid to dance.

“The backlash was justifiable and furious” Spector recalled.

“The internal backlash was almost harder. The easy thing would have been for us to sidestep responsibility. Instead we bet on who we were and what we stood for. We don’t stand for any employee or partner who offends others. We communicated that we stand for inclusivity. I personally committed to do better. It’s the leader’s job to take personal accountability and to be clear about our culture, who we are and what we stand for.

When we make mistakes, the easy way is to retreat or maybe even deny there’s a problem. Instead I think we have to be active learners, educate ourselves, read, understand other people’s views. If we are informed, we can lead with purpose. We must listen first instead of jumping in with the supposed answers. We need to ask the quietest person in the room what they are thinking.”

Spector would then go on to call on companies to take extra measure to ensure that they are doing everything that they can to create an inclusive environment for all, riding the niche of it’s current toxicity.

“Toxic behavior doesn’t just hurt the individual, it hurts our entire industry” Spector said.

“We have to ask ourselves, ‘Am I building worlds where all of us can thrive and achieve more?’ Culture can be the tool that enables us to realize the true potential and power of gaming. The time to get our culture right is right now. It’s our increasing responsibility to make gaming for everyone. Representation isn’t just good common sense; it’s good business sense.”

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Gamactica Women Relaunches with New Vision

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Today, Gamactica announced the official relaunch of Gamactica Women, which was one of the first sections added to the social media platform, alongside the Stream Directory.

With a new vision, new direction, and new purpose, Gamactica Women is looking to do something positive and impactful across the gaming and streaming industries. And while it will be similar to other directories on Gamactica, it will also serve as something much more.

According to the official announcement posted on Wednesday morning (via Portals): “Today, I would like to introduce you to Eclipse, which is a section dedicated to creators who create content in mediums such as film, fan films, performances, stand up comedy, and more. With our powerful marketing structure, and our community of creators who create diverse content across a number of platforms, our mission is to create a space for fan film content creatorsindie film creators, and extended content creators that want to build visibility, improve networking, and build more connections within the content creation industry.

Much like our Content Creator Directory (aka the Stream Directory) we will be providing visitors direct access to content creators of this niche within the Gamactica platform, including previews of their work.

While we will be working with creators who make content in all genres, we will be really pushing the horror genre hard, due to our partnership with horror news website Fright Nerd, and the Fright Nerd Podcast which will be making it’s return soon. Through this partnership we will be able to expand on our benefits with exclusive interviews, trailer releases, and more via the Fright Nerd website.”

Gamactica Women is LIVE and accepting applications!

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Gamactica Unveils New Directory for Military Streamers, Military Content Creators, More

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On Monday, social media platform Gamactica officially announced the launch of a brand new directory and resource hub exclusively geared for Military streamers, content creators, gamers and more!

Gamactica Military will combine the power of the social media platform and their award winning internet marketing structure to provide additional exposure and visibility to active duty and veterans who are working in content creation, advocacy, gaming, esports, and more.

The section will also serve as a resource hub to improve connectivity and networking between different sectors of the industries, specific to those in the military.

“Similar to the Content Creator Directory/Stream Directory, the Military section will be a directory for Military streamers, gamers, Military content creators, as well as brands, stream teams, gaming groups, advocacy groups, non profits, charities and more. It is open to both active duty and veterans” the official announcement stated (according to Portals).

“It is important that, as our platform grows, we continue to evolve and also introduce meaningful sections that can positively impact the industry. Powered by our platform, and our award-winning marketing structure, It is my hope that this better connects the community, and helps create more visibility, more support, and better connectivity for active duty and military creators and brands.”

Check out the new section right here

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Esports

NAVI Releasing Documentary on s1mple

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NAVI is getting set to release a documentary that will follow s1mple’s life and explore his “ups and downs” as one of the most recognizable esports players with insight from former and current teammates, his family, commentators, analysts, and “many others” from the industry.

“I remember the time when we just signed a contract in 2016,” NAVI CEO Yevhen Zolotarov said in an official press release. “Honestly, now it’s hard to believe that it was already five years ago. For the esports industry, five years is quite a long period of time.”

“S1mple is a legend not only for NAVI but for esports in general,” co-founder and CEO of DMarket Vlad Panchenko said. “Therefore, the items that will be dropping during the NAVI watch party stream are also legendary and unique.”

DMarket has created a “unique drop-game” with exclusive items dedicated to s1mple to coincide with the release of the doc, and Natus Vincerewill be premiering a documentary about him on Twitch next month, to celebrate his fifth year with the brand.

Additionally, a NAVI watch party is also set for the doc, set to air on one of their upcoming twitch streams set to take place on September 8th at 11am CT.

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