Microsoft has some lofty goals for Xbox Game Pass, and Phil Spencer is aiming for the moon when it comes to delivering Xbox Game Pass to more people.
Spencer said that Microsoft wants to bring Xbox Game Pass to “every device”, while speaking during the San Francisco’s Barclays conference last week.
Certainly, Microsoft’s Project xCloud will lay the foundation for doing just that, as it will go to public testing in 2019 and would be the logical bridge to Xbox Game Pass on mobile.
“We need to make sure that we’re world-class at free-to-play content, but we also look at subscription as a much lower barrier way for a customer to build a library of content,” Spencer elaborated (h/t VG247). “So we built Xbox Game Pass. It started on console, it will come to PC, and eventually it will come to every device.
“We use the flywheel that we have with customers on an Xbox to start the growth in Xbox Game Pass. But as somebody sitting back and taking a longer-term view of where our business is going, you should look at that as a business model that we think scales to billions of people not hundreds of millions of people like retail does.”
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