Get in Shape: the rise of the fitness content creator and fitness streams

Find the NEW you with online pilates classes that can help shape your life and transform your body.

It’s hard to find time to go to the gym and workout which makes taking classes online the best way to workout and fit your schedule at the same time! There are a number of classes you can take, often with the help and instruction of fitness content creators, who have been experiencing a boom since the lockdowns that started in 2020. In that time, fitness streams have become the go to for staying in shape, even if you dont have the time to keep up with a fitness streaming platform.

Lets break down the number from RunRepeat:

• In 2021, the global online fitness industry is worth $10.71 billion dollars
• The industry has grown 77.33% since it’s estimated value of $6.04 billion in 2019
• The online fitness industry is projected to be worth more than $59 billion by 2027, growing at a rate of 30.0% to 33.1% per year
• Since 2017, on-demand fitness spending is up 128% while traditional gyms grew just 6%.
• Due to the demand for customized and increasingly niche fitness class offerings, the live streaming fitness market is expected to grow 35% per year till 2026
• 72% of active US adults are exercising just as much (56%) or more (16%) through the use of online fitness videos in comparison to pre-pandemic levels
• 72% of consumers surveyed say that they prefer the flexibility of online fitness to be able to join a class whenever they want and get away from the normal “gym membership” method where they had to work around the gym’s hours and busiest times [2020]
• U.S. study of 2,000 Americans, 75% said it’s easier to stay fit at home [2021]
• 72% of US adults were exercising just as much (56%) or more (16%) through the use of online fitness videos in comparison to pre-pandemic levels [2020]
• Since the pandemic, 75% of active adults have used live streaming workouts and 70% used on-demand videos to support their exercise regiment [2021]
• From March to August of 2020, the minutes spent live streaming health and fitness content increased 1,300%
• Gyms and studios that offer virtual workouts increase their in-person class attendance by 12%
• More than half of online fitness users also go to the gym 3x a week and spend more time on average than other members
• 72% of fitness club owners created and started offering an on-demand or live streaming service, an increase of 25% from 2019 [2021]

Those are incredible numbers, and there are overwhelming numbers behind them. Of course, the most popular being yoga streams and online yoga classes. Followed up by HIIT streams and popular HIIT online classes, headlined by brands such as BeachBody.

Moving down the list of most popular class bookings online you land at Barre streams, and the folks who are flooding the online Barre classes, a fast growing niche that is really showing a takeoff in the online fitness world.