Twitch Working More Closely with Music Industry

Twitch is here to prove that they are taking their new Music category seriously, and aims to work closely with the music industry as the section evolves.

With growth in major around the world, and an expansion into categories and focuses outside of gaming, Sunita Kaur, senior vice president for the region at Twitch, is one of the recent hires who are helping the company on the journey deeper into the music industry.

Kaur left Spotify to join Twitch this past February.

“Music is where we see the largest growth and coming from Spotify, this is quite close to my heart,” she said, according to CNBC. “We are going to be definitely spending more time working much, much closer with the music industry in Asia-Pacific region.”

Kaur says that their music section is “a big focus for us as more and more artists turn to Twitch. The artists themselves are leaning in, labels are leaning in, to want to try and find out a little bit more about us,” Kaur stated.

Among a number of focuses by the streaming platform is safety and building trust with their audience and members.

“This is predominantly one of our single biggest areas of investment. We actually doubled the size of our safety operations team this past year. What this enables us to do is to process reports much, much faster, and we added new tools for moderators and viewers to control their experience,” Kaur said.