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Amazon Letting Businesses Use Twitch Streaming Tech for Live Streams

Amazon Interactive Video Service

Amazon Web Services (AWS) has announced a brand new product that will provide businesses an easy way to integrate live video streams into their websites and apps called the Amazon Interactive Video Service (IVS), according to Engadget.

The new product will allow brands and corporations to provide a more personalized audience and/or customer experience much like they see on their platform Twitch, or YouTube.

IVS uses the same technology that powers Amazon’s Twitch streaming platform.

“Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,” Amazon IVS General Manager Martin Hess said in am official statement.

“Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure.”


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