Content Creators
Twitch, YouTube, Facebook Gaming Competing to Sign Ninja
Following the announcement that Microsoft’s streaming platform Mixer would be folding, and merge with Facebook Gaming as a result, the streaming industry has been wondering where Tyler “Ninja” Blevins would land now that he is essentially a free agent.
Earlier this week, Ninja made both a test stream and a live stream, playing Fortnite, on his official YouTube channel, leading many to believe that he would indeed end up on YouTube, easily the biggest competitor to Twitch.
However it appears that Ninja’s next destination has not been decided officially as of yet, and Youtube, Twitch, and Facebook Gaming are all in on trying to land one of the industries top streamers.
According to Sports Business Journal’s Adam Stern, it’s a three-horse race between Twitch, YouTube, and Facebook Gaming to sign Ninja, with a deal expected to be finalized by the end of the summer.
On the surface it would seem that Twitch would hold the edge in negotiations. Not only do they present more monetization opportunities, directly on stream, than YouTube or Facebook Gaming, they also have history with Ninja.
Despite a rather bitter exit, Ninja did establish his brand on Twitch, and he is considered to have run one of the most successful and popular Twitch channels the platform has ever seen.
It can also be argued that Ninja was the catalyst for a lot of Twitch’s boom in popularity, as well as the industry’s biggest crossover star, creating more visibility and financial opportunities for streamers around the world, and across different platforms.
In fact, when Mixer initially signed Ninja to an exclusive contract a year ago, it spurned activity from all platforms to starting inking their most popular streamers to exclusive deal, creating even more business, and more profitability for content creators.
While Ninja didn’t help Mixer from the eventuality of folding, a lot can be blamed on the contract structure, and how Mixer conducted business. Judging from how things ended for the once-promising platform, it’s fair to come to the conclusion that Microsoft had no clue how to manage, or develop, a successful online streaming platform.
Now it comes down to who will offer a combination of money and opportunity, as the three biggest platforms try to reel in what is easily the industry’s biggest free agent.
Wherever Ninja lands, it will set off another wave for the industry, and can show the power of free agency in the realm of content creation.
Esports organization Astralis has teamed up with Universal Music Group for a new music initiative and it has been officially kicked off with a new track released by Mattis as the first song of the collective initiative.
The goal of the initiative is to ‘provide artists from different backgrounds, who share a passion for gaming, a room to play and create new music inspired by the passion they share and live’, according to an official press release.
“Together with Universal Music, today we have launched a new cross-culture initiative to amplify the close connection between the global cultures of music and gaming” Astralis Co-founder Jakob Lund Kristensen stated in the release.
“Just like music, esports and gaming knows no borders and does not distinguish between age, gender, religion, or anything else than the passion you share. This is what we want to celebrate by creating a room for different artists to tell their own story, share their passion for gaming and to become an even more integrated part of the gaming culture.
“It is all about embracing the positives of music, gaming, and passion. We want to be an even larger part of the daily life of Astralis fans, also outside tournaments, but we also invite all others, who might not have a close relation to gaming, to come closer and feel some of the passion.”
You can check out the new song from Mattis below. Mattis, who is officially the first artist under the Astralis brand, says that “The song … is all about fighting for what you believe in, no matter what everybody else tries to tell you. It is about lifting each other up to achieve something bigger than ourselves. For me it is very much what Astralis is all about, and it is my hope that the song will bring people together around a common passion.”
Nintendo is living up to it’s reputation as an aggressive defender of it’s intellectual property and have forced a popular TikTok creator and twitch streamer to completely re-brand.
According to GamerRant, content creator Pokeprincxss, who has racked up 1.9 million followers on TikTok, and an impressive following on Twitch, has been told that she can no longer go by the name pokeprincxss, forcing her to completely re-brand.
She is now known as digitalprincxss instead, and discussed the situation in a recent video posted on YouTube.
Fall Guys has branded Twitch streamer DrLupo as “The Fallen One”.
The official Twitter account for Fall Guys sent out a tweet says that he is the #1 player in the world at the moment, which makes DrLupo, as he said on Twitter, “statistically the best.”
HAHAHAHHAHAHA
ITS LITERALLY @DrLupo
HAHAHA
HE IS FREAKING OUT LOL
I AM FREAKING OUT
WE ARE ALL FREAKING OUT LOLhttps://t.co/MFqTK2xTwH
— Fall Guys ? (@FallGuysGame) August 21, 2020
“statistically the best” #TheFallenOne pic.twitter.com/6ZaTZuS4kk
— DrLupo (@DrLupo) August 21, 2020
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