Sketch comedy brand Smosh will be bringing gaming content to Twitch in the form of it’s popular channel Smosh Games, and it’s tabletop series ‘Board AF’ which will be resurrected for a live audience, according to Hollywood Reporter.
With over 25 million subscribers to their YouTube channel, Smosh moving various shows to the Twitch platform will be a big boost for the brand, and the streaming platform.
“What appealed to me was the [Twitch] audience, and the way it’s so unique to other platforms,” Smosh co-founder Ian Hecox said, per the report. “People that are willing to watch something either passively or interact a lot with people for a long period of time. That’s not something that we have with any other platform.”
The brand sees Twitch bringing many different community-based tools, such as watch parties on Amazon Prime, which will allow Smosh to experiment in a “more rapidfire basis” than the company has previously done.
“On the game side, our demographic is 18-24 and the beauty about what we’ve been doing with Smosh and Smosh Games specifically is we’ve been able to gage our content up with the audience, which is a luxury not a lot of large comedy brands really have,” Matt Raub, vp of Smosh said, per the report, demonstrating the viability of live comedy streams.
“A few years ago on the gaming channel we introduced a card game called Bored AF that ended up becoming kind of an overnight success and it’s something that we never would have thought would have really fit. Slower paced, tabletop, board game, RPGs, things like that, so we’re really going to be leaning more into that audience.”
“With the gaming channel going on Twitch, Hecox explains that audiences “won’t be seeing the kind of marathon hardcore gaming that you’d normally expect from a Twitch channel.”
“We also want to lean into the internet culture that we do on our other channels,” Raub says.
Smosh makes their debut on September 2nd with a six-hour stream, and you can see the trailer below.
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