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Twitch Partnering with Smosh for Live-Stream Gaming Content

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Sketch comedy brand Smosh will be bringing gaming content to Twitch in the form of it’s popular channel Smosh Games, and it’s tabletop series ‘Board AF’ which will be resurrected for a live audience, according to Hollywood Reporter.

With over 25 million subscribers to their YouTube channel, Smosh moving various shows to the Twitch platform will be a big boost for the brand, and the streaming platform.

“What appealed to me was the [Twitch] audience, and the way it’s so unique to other platforms,” Smosh co-founder Ian Hecox said, per the report. “People that are willing to watch something either passively or interact a lot with people for a long period of time. That’s not something that we have with any other platform.”

The brand sees Twitch bringing many different community-based tools, such as watch parties on Amazon Prime, which will allow Smosh to experiment in a “more rapidfire basis” than the company has previously done.

“On the game side, our demographic is 18-24 and the beauty about what we’ve been doing with Smosh and Smosh Games specifically is we’ve been able to gage our content up with the audience, which is a luxury not a lot of large comedy brands really have,” Matt Raub, vp of Smosh said, per the report.

“On the game side, our demographic is 18-24 and the beauty about what we’ve been doing with Smosh and Smosh Games specifically is we’ve been able to gage our content up with the audience, which is a luxury not a lot of large comedy brands really have,” he continued.

“A few years ago on the gaming channel we introduced a card game called Bored AF that ended up becoming kind of an overnight success and it’s something that we never would have thought would have really fit. Slower paced, tabletop, board game, RPGs, things like that, so we’re really going to be leaning more into that audience.”

“With the gaming channel going on Twitch, Hecox explains that audiences “won’t be seeing the kind of marathon hardcore gaming that you’d normally expect from a Twitch channel.”

“We also want to lean into the internet culture that we do on our other channels,” Raub says.

Smosh makes their debut on September 2nd with a six-hour stream, and you can see the trailer below.

 

 

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INTERVIEW: ReAnimateHer

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In the world of content creation and streaming, it can be hard to find unique content that delivers the genre-specific vibes that you truly connect with. But, if you love horror and gaming, then Twitch streamer ReAnimateHer could be right up your alley.

“I started to stream on Twitch in 2016 for 2 months before heading to Beam which was then bought by Microsoft who turned it into Mixer” ReAnimateHer told me about her start in streaming. “My first stream on Beam was February 14, 2017 I made Partner on February 9, 2018 it was Mixer at the time. I was the biggest Horror creator on the platform. Then June of 2020 happened and via a Twitter Post I along with many others found out our home is being closed. This was a huge blow to many of us and caused quite a bit if stress and mental health distress. I started to stream on Twitch full-time in June 2020 and made Partner in 2 days. Still unsure what or how but they offered it to me.”

 

ReAnimateHer has been carving a space for herself, and her podcast, in the world of horror ever since.
“The content that I create is in the Horror realm. From Indie Horror Games to Web Shows. Mainly indie horror games where I play and give reviews. I Utilize my YouTube channel for reviews and gameplay as well.”

 

The content continues with her podcast, which you can find on YouTube and her official website as well.

 

“The podcast at first was just a Vodcast or Webshow where I spoke about Horror movies & TV shows. We call them autopsies it is where I research in depth behind the scenes and how the movie started.  Which then involved into Interview with people who work within the Horror industry from Directors to Artists and everything in between.  People enjoyed the webshow so much they asked me to turn it into audio for podcasts so that is how the podcast was created. Some of the amazing guests I had on the show was B. Harrison Smith director of Death Camp, Vincente DiSanti director/producer of Never Hike in the Snow, James Sweet director of Jason Rising, Todd Farmer writer/actor of Jason X. I have had some many fun interviews on CCoH you are able to catch the video episodes over on my YouTube then the audio over on my Website”

As far as podcasting goes, while ReAnimateHer has made streaming a big part of her content creation, she does not see much opportunity for podcasting on Twitch at the moment.

 

“I find many people on twitch get buried under all the other stuff on the platform. I think it is beneficial to start in other places and build up. If you have an already established channel and marketing for your podcacst I think you would do OK but not where I would start tbh. I honestly do not see any Pros to starting on Twitch none at this time that come to mind.”

 

With 2021 proving to be a solid year for her content, ReAnimateHer has her eyes set on doing even more in 2022.

 

“Remain an indie horror game channel. I always go by what the Horde my community on what they want and where they want to watch. There may be less streams on Twitch as I focus more on YT. Indie games do very well over there live and vod wise. Where popular games seem to do well on both Platforms but as for Twitch trendy games is where its at. The only creators I know who are “big” now in the indie or horror section established their now communities with other games that were popular at the time then once they had that they moved to other games. Don’t get me wrong that is a smart move I mean why wouldn’t you move forward.”

 

You can check out ReAnimateHer’s website here and her listing in the Gamactica Stream Directory here.

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Astralis Partners with Universal Music Group for New ‘Music Initiative’

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Esports organization Astralis has teamed up with Universal Music Group for a new music initiative and it has been officially kicked off with a new track released by Mattis as the first song of the collective initiative.

The goal of the initiative is to ‘provide artists from different backgrounds, who share a passion for gaming, a room to play and create new music inspired by the passion they share and live’, according to an official press release.

“Together with Universal Music, today we have launched a new cross-culture initiative to amplify the close connection between the global cultures of music and gaming” Astralis Co-founder Jakob Lund Kristensen stated in the release.

“Just like music, esports and gaming knows no borders and does not distinguish between age, gender, religion, or anything else than the passion you share. This is what we want to celebrate by creating a room for different artists to tell their own story, share their passion for gaming and to become an even more integrated part of the gaming culture.

“It is all about embracing the positives of music, gaming, and passion. We want to be an even larger part of the daily life of Astralis fans, also outside tournaments, but we also invite all others, who might not have a close relation to gaming, to come closer and feel some of the passion.”

You can check out the new song from Mattis below. Mattis, who is officially the first artist under the Astralis brand, says that “The song … is all about fighting for what you believe in, no matter what everybody else tries to tell you. It is about lifting each other up to achieve something bigger than ourselves. For me it is very much what Astralis is all about, and it is my hope that the song will bring people together around a common passion.”

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SimbaOnFire Discusses Twitch, TikTok Success

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SimbaOnFire

One of the more driving forces for any successful twitch channel or brand is the ability to leverage social media, including newer platforms, and one content creator is leveraging his success on TikTok to build a community for his channel on Twitch.

SimbaOnFire has amassed over 1.1 million followers on TikTok, and is verified, and his success on the popular video platform the content creator building a presence on Amazon’s streaming platform.

The success on TikTok seemed to have come out of nowhere, and overnight.

“So, I joined the app just to have fun” SimbaOnFire told us. “My daughter really loved the app and downloaded it on my phone. This was Musically then. The third video I posted, “the police interview” went viral overnight. I fell asleep with 12 fans and woke up to about 30k fans. It was insane and it’s been a rise ever since. I believe at the end of the day I hit 60k.”

The dedication to content creation has helped him establish relationships with other prominent content creators on TikTok, many of whom he has collaborated with.

“Alot of the Creators I collaborate with; Jennings Brower, Beer Bong John, Youth Pastor Ryan, Iron Sanctuary, Half Famous. I like seeing cosplayers, I think it’s really cool to be able to see someone recreate their favorite characters” he said.

“Also the creators that make videos about History or Science! I will binge watch someone’s whole page if they do History Education TikToks.”

Like many content creators on TikTok, SimbaOnFire is leveraging the following he has built on the platform to build a community on Twitch.

“I used my TikTok fanbase to start my Twitch channel” SimbaOnFire explains.

“I saved up donations and bought my setup. My fanbase is 100% responsible for getting me here. When it comes to building my Twitch family, we in the Tribe prefer Quality over Quantity. When you come to my streams you come for the vibes and the community. My community has made friendships and relationships for many.

My fans have traveled across the country to meet each other from the bonds they have formed in my streams. AND that is how I want my channel to be built. TikTok is cool and I like making videos to send out, but with Twitch it’s personal, it’s more like family time.”

While he is now working hard at growing his community on Twitch, SimbaOnFire credits the TikTok platform for building him a following.

“TikTok is the main reason for my Twitch following, it is the sole reason for my Twitch channel” he says.

“The challenge lies in creating content that subtly promotes your Twitch channel. And generating enough curiosity for people to want to check it out for themselves.”

For those who may be looking at how they can leverage the TikTok platform to get them a nice start on Twitch, SimbaOnFire provides the following advice:

“CLIPS CLIPS CLIPS. Get clips, whether it’s something hilarious or scary or badasss… WHATEVER, but it has to be good content. Edit the clip. Make it fit vertical for TikTok / IG, add subtitles, and funny camera zooms and effects. Post that shit and let the universe take over”

Make sure you support SimbaOnFire’s Twitch Channel

Follow SimbaOnFire on TikTok

Leave a Review for SimbaOnFire on the Gamactica Stream Directory

Follow SimbaOnFire on Gamactica

 

 

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