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Blizzard Celebrating StarCraft’s 20th Anniversary With Giveaways

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Blizzard is celebrating the 20th Anniversary of StarCraft, which turns 20 on March 31st of this year, in style, with in-game giveaways and a series of streams.

But those nifty gifts aren’t exclusive to only StarCraft. In fact, Blizzard is giving away skins and in-game rewards for Diablo 3, Hearthstone, Heroes of the Storm, Overwatch, StarCraft 2, Starcraft: Remastered and World of Warcraft.

Here is how you can earn the rewards:

  • StarCraft: Remastered — Log in to StarCraft: Remastered after March 6 to receive a commemorative 20th Anniversary UI Skin for StarCraft: Remastered.
  • StarCraft 2 — Log in to StarCraft 2 after March 6 to receive a special UI Skin for each race. Additionally, log in between March 6 and April 3 to receive a Portrait and Decal.
  • Diablo 3 — Log in to Diablo 3 after March 6 to receive Dominion’s Revenge, a fearsome Battlecruiser-themed Pet.
  • Overwatch — Log in to Overwatch between March 6 and April 3 to receive the Sarah Kerrigan Ghost skin for Widowmaker.
  • World of Warcraft — Between March 31 and April 6, /salute one of the following StarCraft-themed companion pets — Zergling, Grunty, Mini Thor, Baneling, or Zeradar — to receive the “Salute to StarCraft” Feat of Strength.
  • Heroes of the Storm — Log in to Heroes of the Storm between March 27 and April 7 to receive a 20th Anniversary Portrait for Protoss, Terran and Zerg.
  • Hearthstone — Play a StarCraft-inspired Tavern Brawl between March 21 and 25 to receive three Kobolds & Catacombs packs!

Blizzard plans to host an anniversary stream on March 30 and 31, featuring popular StarCraft personalities on Twitch, followed by the release of a video feature on YouTube called StarCraft is Life: A Celebration, which will feature “StarCraft’s biggest fans” as they “look back on their favorite memories from the past 20 years.”

Ready to celebrate? Let’s get this party started.

 

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Business

Patreon Hires Twitch’s Adiya Taylor as New Corporate Communications Lead

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Content creation platform Patreon has officially tabbed Adiya Taylor as their new corporate communications lead, effective in February, according to an official announcement.

Taylor worked for Amazon’s video game streaming platform Twitch for three years in a variety of roles, most recently serving as the company’s senior monetization communications manager prior to her departure.

Taylor’s hiring comes after Patreon brought on Brielle Villablanca as Vice President of communications and creator advocacy back in November 2023.

“I’m thrilled to begin crafting and implementing a communications strategy around policy, trust and safety, product and more,” Taylor said during an official post on the networking platform LinkedIn, adding that she believes Patreon is a “true advocate” for creators.

“I’m looking forward to more storytelling around how we’re fostering fandom so that creators own long-lasting businesses built around their artistry,” Taylor added.

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Microsoft Bringing Four Games to Rival Consoles

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Microsoft has responded to recent reports that there will be changes to it’s first-party strategy and has confirmed that four game titles will be released on rival consoles.

More specifically, Xbox head Phil Spencer said that ‘Starfield’ and ‘Indiana Jones’ will not be among the four titles heading to other platforms. Both games had a number of candidate platforms, per reports, adding that this is “not a change to our fundamental exclusive strategy.”

“We don’t damage Xbox and we can grow our business using what other platforms have to help us with that,” Spencer said, according to GamesIndustry.biz.  “Looking forward, I think there is an interesting story for us of introducing Xbox franchises to players on other platforms to get them more interested in Xbox. We think there’s a good brand value for Xbox there.”

Xbox president Sarah Bond announced that Activision Blizzard games would begin to be added into Game Pass offerings, starting with Diablo 4, which will be added on March 28th.

Additionally, Bond said that Microsoft is still working on hardware for the future and that their focus regarding the future is “delivering the largest technical leap you will ever have seen in a hardware generation.”

 

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Sega’s Revenue See Rise to $27 Billion

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Sega Sammy has released its financial report for the nine-month period that officially concluded on December 31st, 2023, and that report that demonstrated a rise in overall sales and profit despite a decrease in sales for Sega’s new titles.

That decline was offset by growth in pachislot and pachinko machines, however Sega had lowered its sales forecasts for the full financial year.

Here is a breakdown, courtesy of GamesIndustry.biz.

  • Net sales: ¥349.9 billion ($2.3 billion, up 28.7% year-on-year)
  • Operating income: ¥54.4 billion ($364 million, up 42.4% year-on-year)
  • Ordinary income: ¥57.2 billion ($383 million, up 42.7% year-on-year)
  • Net sales were up 130.3% to ¥120.2 billion ($805 million) in this segment
  • Ordinary income increased by 521.3% at ¥45.7 billion ($306 million).
  • Entertainment Contents segment, which includes video games, net sales were up 4.2% at ¥219.3 billion
  • Profit decreased by 52.5% to ¥19.7 billion ($131.8 million) as a result of weak game sales

You can read a breakdown of the entire report at GamesIndustry.biz here.

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