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Triller Exploring Revenue Share Deals with Major Labels

Despite being sued by Sony, video-sharing social networking platform Triller, which is aiming to be the United States competitor to TikTok, says that they are exploring potential revenue sharing deals with some of the music industries biggest labels.

According to a Triller spokesperson, the platform is currently “assessing” what it calls a “Spotify-like model”, which, they add, would include “a revenue share versus large cash payments as our agreements come up for renewal”, via MusicBusinessWorldwide.

According to Bloomberg, three majors are currently asking Triller rival TikTok for a share of advertising revenues generated on its platform in their deal negotiations, so the approach by Triller is not a shock.

According to Billboard, Triller has removed the catalogs for Warner Music GroupSony Music Entertainment, and Universal Music Group, as well as for Merlin, following the lawsuit issued by Sony.

In a statement issued to the report on Friday, a Triller spokesperson has confirmed, “that we are taking down Merlin music”, but claimed, that “of the three major labels, Sony is the only one we do not have a current agreement with and haven’t renewed”.

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