Sorare continues to make waves in the sports industry, officially announced that they have named international futbol star Lionel Messi as a brand new ambassador and investor, which will be a massive boost to their branding.
Messi joins other sports stars such as tennis star Serena Williams and football star Kylian Mbappe at Sorare, which raised a whopping $680 million during its Series B funding round last September.
Messi’s investment details were not publicly available.
The new partnership also includes creating brand-new experiences, one of the many that Sorare has signed.
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