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Playstudios Gaming Platform Creating Blockchain Division, web3 Fund

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Playstudios Gaming

PlayStudios has announced a new strategic alliance with Forte to power their brand new venture into web3.

playBLOCKS will leverage Forte’s technical infrastructure, blockchain technologies, and economic models to create rich and engaging experiences built specifically for token economies, and to manage digital assets in a secure marketplace where players are connected with world-class brands and their rewards programs, per the press release.

“Forte offers a complete and unmatched solution to power token economies with tools that prioritize the player experience,” said Andrew Pascal, founder and CEO of PLAYSTUDIOS. “We are very excited to work with the experienced team at Forte and to leverage their sophisticated technology to power our innovative playBLOCKS loyalty and rewards model which will benefit our players, games, and reward partners.”

“PLAYSTUDIOS has been a visionary in the games space for over a decade, pioneering both rewarded play for millions of players with playAWARDS and continually embracing and developing a leading position in new technology platforms from social to mobile,” said Josh Williams, CEO, Forte. “We are incredibly excited that playBLOCKS represents the combination of great, fun games with Web3 digital assets and rewards in the physical world. Web3 will continue to unlock a massive shift in how entertainment is built and consumed with economics that benefit players, creators and publishers. We are so happy to be building towards that future with PLAYSTUDIOS.”

Both Forte and PLAYSTUDIOS share a vision about the transformational opportunity of blockchain gaming, one that creates massive new creative and economic opportunities centered around utility, trust, and authenticity.

“Since our inception, Forte’s goal has been to build and connect the blockchain technology that makes it possible for anyone in the world to gain true digital property rights. This goal merges online and physical-world experiences, creating truly immersive economies that reward and benefit more participants. Our partnership with PLAYSTUDIOS and playBLOCKS is a significant step towards that vision,” continued Williams.

It will be interesting to see if NFT SEO and/or Blockchain SEO will be leveraged to increased the visibility, or if Influencer Marketing will play a role in their growth.

 

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Epic Games Store Hits $820 Million in Player Spending During 2022

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Epic Games has officially released financial data related to it’s growing marketplace on PC, showing that $820 million was spent on the Epic Games Store during the 2022 year, and promised support for third-party subscription services and new ‘content hubs’ to help companies promote their titles.

According to the data:

The numbers

  • Total users of Epic Games Store PC: 230 million (up 19% year-on-year)
  • Epic cross-platform accounts: 732 million
  • Daily active users peak: 34.3 million
  • Monthly active users: 68 million (up 10%)
  • Total spending, incl. Epic’s games: $820 million (down 2%)
  • Spending on third-party games: $355 million (up 18%)
  • Free games claimed: 700 million
  • Number of new PC releases: 626
  • Total library of PC games: 1,548 (up 68%)

Epic Games stated on it’s blog that more PC games launched during the 2022 year than in any year prior.

Fortnite, Grand Theft Auto 5, Rocket League, Genshin Impact, and Tiny Tina’s Wonderlands were among the most popular titles related to player engagement and player spending, and Epic Games looks to deepen their focus in 2023 as they aim to improve the store launcher’s performance.

Epic Games also aims to add support for subscription services from third-party publishers and live service products by the end of the 2023 year, adding that they are also working on ‘content hubs’ which will be separate from product pages and will enable publishers to “share information with users in a robust editorial format.”

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California Judge Dismisses Gamers Lawsuit Filed Against Microsoft

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A federal judge in San Francisco has ruled that the group of 10 plaintiffs “[lacked] allegations” in their lawsuit filed last year that claimed Microsoft’s ownerships of Activision Blizzard would harm consumers and competition in the video games market, according to a filing shared by Reuters.

While US District Judge Jacqueline Corley dismissed the case, she also gave the plaintiffs 20 days to refine their lawsuit and resubmit it, and the group’s lawyer, Joseph Saveri, said that there are plans to officially submit an amended lawsuit with “additional factual detail” that will address the judge’s concerns.

It marks a victory for Microsoft, but their battles are far from over as they still face a hearing over the Federal Trade Commission’s legal complaint, which is currently slated to take place in August of this year.

Microsoft and Activision Blizzard originally expected the transaction to be complete by June 30, 2023.

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Super Evil Megacorp Expanding Team for Netflix Project

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Catalyst Black developer Super Evil Megacorp has expanded their team following the announcement of their new partnership with content streaming platform Netflix, which include new additions from big name brands like Blizzard, Ubisoft, and Rockstar Games, according to MobileGamer.biz.

These are some of the appointments:

  • Tim Hume – lead gameplay tech engineer
  • JC Simbulan – lead animator
  • Steven Goodwin – senior technical engineer
  • Jurie Horneman – lead narrative engineer
  • Cassandre Beaumier – production director
  • Milo Casali – senior level designer

Netflix’s vice president and head of external games Leanne Loombe commented on the new title in the works for Netflix.

“It’s a big bet for us and we’re very much focused on creating an ecosystem around the streaming content and the game,” Loombe said. “It’s really a transmedia play for us in this brand new IP.”

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