Connect with us

Business

Playstudios Gaming Platform Creating Blockchain Division, web3 Fund

Published

on

Playstudios Gaming

PlayStudios has announced a new strategic alliance with Forte to power their brand new venture into web3.

playBLOCKS will leverage Forte’s technical infrastructure, blockchain technologies, and economic models to create rich and engaging experiences built specifically for token economies, and to manage digital assets in a secure marketplace where players are connected with world-class brands and their rewards programs, per the press release.

“Forte offers a complete and unmatched solution to power token economies with tools that prioritize the player experience,” said Andrew Pascal, founder and CEO of PLAYSTUDIOS. “We are very excited to work with the experienced team at Forte and to leverage their sophisticated technology to power our innovative playBLOCKS loyalty and rewards model which will benefit our players, games, and reward partners.”

“PLAYSTUDIOS has been a visionary in the games space for over a decade, pioneering both rewarded play for millions of players with playAWARDS and continually embracing and developing a leading position in new technology platforms from social to mobile,” said Josh Williams, CEO, Forte. “We are incredibly excited that playBLOCKS represents the combination of great, fun games with Web3 digital assets and rewards in the physical world. Web3 will continue to unlock a massive shift in how entertainment is built and consumed with economics that benefit players, creators and publishers. We are so happy to be building towards that future with PLAYSTUDIOS.”

Both Forte and PLAYSTUDIOS share a vision about the transformational opportunity of blockchain gaming, one that creates massive new creative and economic opportunities centered around utility, trust, and authenticity.

“Since our inception, Forte’s goal has been to build and connect the blockchain technology that makes it possible for anyone in the world to gain true digital property rights. This goal merges online and physical-world experiences, creating truly immersive economies that reward and benefit more participants. Our partnership with PLAYSTUDIOS and playBLOCKS is a significant step towards that vision,” continued Williams.

It will be interesting to see if NFT SEO and/or Blockchain SEO will be leveraged to increased the visibility, or if Influencer Marketing will play a role in their growth.

 

Comments

Business

Microsoft Accuses Sony of Paying Game Devs to Stay Off Game Pass

Published

on

microsoft

Microsoft claims that Sony has been paying video game developers to keep their games off the Xbox Game Pass subscription service offering, according to VGC.

As part of a document sent to Brazil’s Administrative Council for Economic Defense (CADE) to justify its proposed acquisition of Activision Blizzard, the company claimed that Sony actively attempts to “inhibit growth” of Game Pass by trying to prevent content from landing on Game Pass.

“Microsoft’s ability to continue expanding Game Pass has been obstructed by Sony’s desire to inhibit such growth,” the company said in the documents. “Sony pays for ‘blocking rights’ to prevent developers from adding content to Game Pass and other competing subscription services.”

Additionally, Microsoft called Sony’s concern regarding the potential that Call of Duty could become an exclusive Xbox title “incoherent”, pointing to Sony’s own exclusivity strategies related to Playstation.

“It only reveals, once again, a fear about an innovative business model that offers high-quality content at low costs to gamers, threatening a leadership that has been forged from a device-centric and exclusivity-focused strategy over the years,” Microsoft said.

Continue Reading

Business

BBC Proms Features Video Game Music

Published

on

BBC Proms

The annual BBC Proms event celebrated another milestone, and took the headlines, by adding video game scores to their library of culturally significant music, in a first for the event that debuted all the way back in 1895.

This year marked the very first time that video game soundtracks have been included in the lineup, and there was even a special concert ‘From 8-Bit To Infinity’ that took place last week, showing just how far video game music has come.

“It is a really welcome move to hear video games music brought to life in one of the most prestigious classical festivals in the world, highlighting the multi-faceted, extraordinary output of this powerhouse industry and its exceptional talents,” BAFTA’s head of games Luke Hebblethwaite said, during an interview with GamesIndustry.biz.

“It’s brilliant to see games composers joining the BBC Proms line-up for the first time, cementing their deserved place alongside those working in film, classical music and wider established art forms.”

“It was only a matter of time before the BBC recognised the cultural significance of not only the gaming industry, but some of the incredible music that is an integral part of the gaming experience,” Richard Jacques, composer of last year’s Guardians of the Galaxy game said. “As an industry we have proven that we are no longer the poor relation of Hollywood, or are inexperienced in the classical genre. Indeed, an event such as this is often the first time a fan of the genre has actually seen a live orchestral performance, which often leads the way for them to discover other symphonic works, from Stravinsky to Scriabin to Schubert and beyond. Video game soundtracks can be enjoyed equally by gamers and non-gamers alike, since music is for everyone, music is universal. The BBC Prom clearly has demonstrated this and long may it continue.”

David Wise, composer of Donkey Kong Country and Yooka-Laylee and the Impossible Lair also chimed in on the development.

“The cultural significance of video game music scores is a phenomenon on a global scale. Gamers have listened to these themes since their childhood, and nothing evokes nostalgia more than listening to a full orchestra and choir playing your favourite score which formed the backdrop to so many childhoods.

“Pokémon, Kingdom Hearts, Final Fantasy, Chronos from so many more great video games, with the soundtrack from Journey, composed by the incredible Austin Wintory, being the highlight of this year’s event for me.

“With so many internationally acclaimed video game composers emanating from the UK, I look forward to this event highlighting the incredible talent we have closer to home for future shows. History in the making for the Proms, with a tiny slice of video game music history to set the stage for so many more epic video game future proms.”

You can read the entire article over at GamesIndustry.biz.

 

 

Continue Reading

Business

X1Esports Acquires Tyrus LLC

Published

on

X1Esports

X1 Esports and Entertainment Ltd., which is a video games and creator economy portfolio company,  has officially announced the acquisition of influencer management firm Tyrus LLC (aka Tyrus).

“The Tyrus Transaction offers tremendous opportunity for X1 to partake in the growing global creator economy which is an industry of over 50 million individual content creators1 where Tyrus is extremely well-positioned,” said Mark Elfenbein, CEO of X1, in an official statement. “The video game category has been a top category of the creator economy and has largely benefited the growth of the video game industry recently.”

Tyrus’ Manager, Amanda Solomon, will also join the X1 Advisory board as part of the move.

“Becoming part of the X1 family will allow Tyrus to extend its reach and engage with new and exciting talent in the gaming and esports community,” said Amanda Solomon, CEO of Tyrus. “The talent and diversity of our influencer roster is something we take great pride in. I look forward to growing our presence in this space and providing unique access for global brands to a highly influential GenZ audience”.

Continue Reading

Trending