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Playstudios Gaming Platform Creating Blockchain Division, web3 Fund

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Playstudios Gaming

PlayStudios has announced a new strategic alliance with Forte to power their brand new venture into web3.

playBLOCKS will leverage Forte’s technical infrastructure, blockchain technologies, and economic models to create rich and engaging experiences built specifically for token economies, and to manage digital assets in a secure marketplace where players are connected with world-class brands and their rewards programs, per the press release.

“Forte offers a complete and unmatched solution to power token economies with tools that prioritize the player experience,” said Andrew Pascal, founder and CEO of PLAYSTUDIOS. “We are very excited to work with the experienced team at Forte and to leverage their sophisticated technology to power our innovative playBLOCKS loyalty and rewards model which will benefit our players, games, and reward partners.”

“PLAYSTUDIOS has been a visionary in the games space for over a decade, pioneering both rewarded play for millions of players with playAWARDS and continually embracing and developing a leading position in new technology platforms from social to mobile,” said Josh Williams, CEO, Forte. “We are incredibly excited that playBLOCKS represents the combination of great, fun games with Web3 digital assets and rewards in the physical world. Web3 will continue to unlock a massive shift in how entertainment is built and consumed with economics that benefit players, creators and publishers. We are so happy to be building towards that future with PLAYSTUDIOS.”

Both Forte and PLAYSTUDIOS share a vision about the transformational opportunity of blockchain gaming, one that creates massive new creative and economic opportunities centered around utility, trust, and authenticity.

“Since our inception, Forte’s goal has been to build and connect the blockchain technology that makes it possible for anyone in the world to gain true digital property rights. This goal merges online and physical-world experiences, creating truly immersive economies that reward and benefit more participants. Our partnership with PLAYSTUDIOS and playBLOCKS is a significant step towards that vision,” continued Williams.

It will be interesting to see if NFT SEO and/or Blockchain SEO will be leveraged to increased the visibility, or if Influencer Marketing will play a role in their growth.

 

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Patreon Hires Twitch’s Adiya Taylor as New Corporate Communications Lead

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Content creation platform Patreon has officially tabbed Adiya Taylor as their new corporate communications lead, effective in February, according to an official announcement.

Taylor worked for Amazon’s video game streaming platform Twitch for three years in a variety of roles, most recently serving as the company’s senior monetization communications manager prior to her departure.

Taylor’s hiring comes after Patreon brought on Brielle Villablanca as Vice President of communications and creator advocacy back in November 2023.

“I’m thrilled to begin crafting and implementing a communications strategy around policy, trust and safety, product and more,” Taylor said during an official post on the networking platform LinkedIn, adding that she believes Patreon is a “true advocate” for creators.

“I’m looking forward to more storytelling around how we’re fostering fandom so that creators own long-lasting businesses built around their artistry,” Taylor added.

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Microsoft Bringing Four Games to Rival Consoles

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Microsoft has responded to recent reports that there will be changes to it’s first-party strategy and has confirmed that four game titles will be released on rival consoles.

More specifically, Xbox head Phil Spencer said that ‘Starfield’ and ‘Indiana Jones’ will not be among the four titles heading to other platforms. Both games had a number of candidate platforms, per reports, adding that this is “not a change to our fundamental exclusive strategy.”

“We don’t damage Xbox and we can grow our business using what other platforms have to help us with that,” Spencer said, according to GamesIndustry.biz.  “Looking forward, I think there is an interesting story for us of introducing Xbox franchises to players on other platforms to get them more interested in Xbox. We think there’s a good brand value for Xbox there.”

Xbox president Sarah Bond announced that Activision Blizzard games would begin to be added into Game Pass offerings, starting with Diablo 4, which will be added on March 28th.

Additionally, Bond said that Microsoft is still working on hardware for the future and that their focus regarding the future is “delivering the largest technical leap you will ever have seen in a hardware generation.”

 

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Sega’s Revenue See Rise to $27 Billion

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Sega Sammy has released its financial report for the nine-month period that officially concluded on December 31st, 2023, and that report that demonstrated a rise in overall sales and profit despite a decrease in sales for Sega’s new titles.

That decline was offset by growth in pachislot and pachinko machines, however Sega had lowered its sales forecasts for the full financial year.

Here is a breakdown, courtesy of GamesIndustry.biz.

  • Net sales: ¥349.9 billion ($2.3 billion, up 28.7% year-on-year)
  • Operating income: ¥54.4 billion ($364 million, up 42.4% year-on-year)
  • Ordinary income: ¥57.2 billion ($383 million, up 42.7% year-on-year)
  • Net sales were up 130.3% to ¥120.2 billion ($805 million) in this segment
  • Ordinary income increased by 521.3% at ¥45.7 billion ($306 million).
  • Entertainment Contents segment, which includes video games, net sales were up 4.2% at ¥219.3 billion
  • Profit decreased by 52.5% to ¥19.7 billion ($131.8 million) as a result of weak game sales

You can read a breakdown of the entire report at GamesIndustry.biz here.

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