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EA Announces New Studio Ridgeline Games

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EA today officially announced it has launched Ridgeline Games, a brand new studio that will focus on the narrative development of the popular Battlefield franchise, and will be overseen by Halo co-creator Marcus Lehto.

“We’re continuing to invest in the future of the franchise by bringing in new talent and perspectives,” Respawn founder and head of the Battlefield franchise Vince Zampella said in an official announcement.

“With Marcus and his team at Ridgeline Games joining the world-class global team we have already in place, Battlefield is in the strongest position to succeed.”

 

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Xbox Asks Insiders To “Help Shape” New Xbox Home Experience

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Microsoft is set to make some changes to the UI on Xbox consoles and is looking to insiders for their help by providing input on the layout, design, and ease of access changes, and it all kicks off this week.

A number of Xbox Insiders in the Alpha Skip-Ahead ring will get to check out the proposed changes as the Xbox team explores different strategies. Some of the new changes include a “Jump back in” row which will give users quick access to most recently played games and apps.

The Xbox Team is also exploring new game channels and collections , and the ability for users system apps like Settings, Store, Search, and My Games & Apps as they will have dedicated tiles on Xbox Home.

The new Xbox Home experience is slated to launch sometime in 2023.

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TikTok Surpassing Facebook in Influencer Marketing Spend in 2022, YouTube by 2024

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When it comes to influencer marketing and the budgets that businesses and brands spend (US) on the digital marketing campaigns, TikTok is set to overtake Facebook by the end of 2022, and projected to continue to climb the mountain, according to TechCrunch.

It’s clear that Instagram is worried about their hold on the top spot, as TikTok continues to climb the ranks, and given the amount of updates Instagram has implemented to make it’s app feel more like TikTok (more on that), the brands are digging in their heels to collide for supremacy atop the influencer marketing mountain.

The report cites a new data study from analysts at Insider Intelligence (previously eMarketer) that indicates that TikTok is set to overtake Facebook in influencer marketing spend within 2022, and will take over YouTube, who currently sits in the second spot, by the year 2024.

Currently within the United States, YouTube is seeing $948.0 million in influencer marketing dollars spent on its platform which is ahead of Facebook’s $739.0 million, but TikTok has already topped YouTube based on marketer usage for influencer centric marketing campaigns.

Also noted were Instagram’s recent rolling back of some recent updates to replicate TikTok, but some kickback, which included a complaint from celebrities like the Kardashians, forced a change in approach.

Instagram could be planning for larger scale changes in the future, so it can slide more fluidly into an influencer marketing centric focus. Whether or not TikTok SEO will force Instagram to embrace search engine optimization style marketing remains to be seen, but change is coming.

Smaller influencers are set to see some growth in opportunities as well, as Instagram’s feed adjustments would allow smaller “micro” and “nano” influencers to get a bigger cut of the revenue cake. To clarify, Nano-influencers are considered to be those with 1,000-4,999 followers, with micro-influencers clocking between 5,000-19,999 followers, and with TikTok content creators who would fit in those categories already generating benefits, it’s vital for Instagram to also point focus in those directions.

The report predicts that “nano” influencer spending will rise 220.5%, and spending on “mega” influencers will grow only 8.0%.

There is also data to show that marketers may prefer to work with smaller creators, for a number of reasons that include cheaper rates and higher engagement rate potential.

“TikTok is surging in popularity for influencer marketing, but it’s still nowhere near Instagram in terms of spending or marketer adoption,” Insider Intelligence principal analyst Jasmine Enberg said. “That’s in part due to the higher prices Instagram creators charge for content, but also because of its wide array of content formats, most of which are now shoppable. Still, Instagram is trying to be more like TikTok so that it can attract smaller creators, which TikTok is known for. That’s key for Instagram to retain its lead in the influencer marketing space, especially as many creators on TikTok now boast follower counts that rival or surpass those on Instagram and YouTube.”

The report closes by predicting that 74.5% of U.S. marketers will use influencer marketing in 2022 and influencer marketing spend will rise by 27.8% to $4.99 billion this year alone.

 

 

 

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Playstation Asking Players About NFTs

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Playstation has issued a survey for players that attended EVO, asking about the type so NFTs they may be interested in purchasing, although it is currently unclear as to why the are asking about NFTs or what they will do with the information, according to IGN.

The NFT boom has permeated throughout a number of industries, including gaming and even marketing in NFT SEO, throughout 2022 after a meteoric boom in 2021 that saw financial numbers rocket to incredible milestone numbers.

This coincides with an announcement last month regarding the Playstation Stars loyalty program, which immediately caused chatter as there was a mention of digital collectibles, with many connecting that with NFTs, but it wasn’t the case.

Time will tell what the purpose of this survey is.

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