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Unity Completes Merger with IronSource

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The merger of Unity and IronSource is officially complete, which was confirmed by Unity CEO John Riccitiello via their official blog post.

“The combination of Unity and ironSource is transformational in that it will give mobile game developers the tools they need at each stage of their development journey: from building, publishing, and operating mobile games to monetizing them, if they choose to, and growing their player base across multiple channels.”

The deal was initially announced back in July of this year and was yet another acquisition for Unity, who also absorbed the likes of Ziva Dynamics, Pixyz Software, SpeedTree, Parsec, SyncSketch and visual effects company Weta Digital.

Riccitiello says that the company “remains committed to developing features for PC, consoles and XR” (via GamesIndustry.biz). “The benefits from the merger with ironSource are, indeed, particularly strong for mobile game developers who choose advertising as their business mode,” he acknowledged, adding that most mobile developers using advertising and in-app purchases to monetise their games and claiming most players “welcome ads as a way to discover new games to play.”

“We know you will have a lot of questions about how Unity will integrate and introduce these products,” he continued.

“We are committed to moving quickly and transparently to integrate our technologies to deliver the best tools and services and over the course of the next week will share more about the short-term benefits for mobile game developers in particular.”

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