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Unity Completes Merger with IronSource

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The merger of Unity and IronSource is officially complete, which was confirmed by Unity CEO John Riccitiello via their official blog post.

“The combination of Unity and ironSource is transformational in that it will give mobile game developers the tools they need at each stage of their development journey: from building, publishing, and operating mobile games to monetizing them, if they choose to, and growing their player base across multiple channels.”

The deal was initially announced back in July of this year and was yet another acquisition for Unity, who also absorbed the likes of Ziva Dynamics, Pixyz Software, SpeedTree, Parsec, SyncSketch and visual effects company Weta Digital.

Riccitiello says that the company “remains committed to developing features for PC, consoles and XR” (via GamesIndustry.biz). “The benefits from the merger with ironSource are, indeed, particularly strong for mobile game developers who choose advertising as their business mode,” he acknowledged, adding that most mobile developers using advertising and in-app purchases to monetise their games and claiming most players “welcome ads as a way to discover new games to play.”

“We know you will have a lot of questions about how Unity will integrate and introduce these products,” he continued.

“We are committed to moving quickly and transparently to integrate our technologies to deliver the best tools and services and over the course of the next week will share more about the short-term benefits for mobile game developers in particular.”

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Activision Blizzard Representation Data Report for 2022

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Activision Blizzard has release it’s 2022 representation data report, which includes data on full-time employees who identify as non-binary.

Per the report, women and non-binary individuals make up 26% of its staff. In 2021, women represented 24% of Activision Blizzard (via GamesIndustry.biz).

In 2022, under-represented ethnic groups represented 38% of the publisher, and in 2021 that number was 36%. Additionally, employee ethnicity data represents staff who identify as multi-racial or non-white within the United States only.

While the company said that their goal is to increase roles for women and non-binary staff by 50%, Activision Blizzard hasn’t announced a target for increasing the number of under-represented ethnic groups.

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Sega of America Launches New Office in California

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Sega of America has officially announced that they have opened a brand new office in Irvine, California which will house Sega and its subsidiary Atlus’ internal publishing departments within a single space.

The focus of the new office will be facilitating media streaming opportunities for the North American team.

“The opening of the new Sega of America headquarters in Irvine represents a new era for one of the gaming world’s most esteemed brands,” said Sega global CEO, Shuji Utsumi in an official statement. “This new space helps to foster a genial and team-oriented culture to reinforce that purpose and create new stories and worlds that will entertain gamers for generations.”

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Keywords Studios Opens Office in Romania

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Keywords Studios has officially announced that they have opened a brand new location in Bucharest, Romania, which comes a year after their acquisition of art studio AMC.

“We want to contribute to the development of the industry in Romania, offering people the opportunity to lend a hand in the development of some of the most popular games in the world,” said head of studio Vlad Alexandru in an official statement.

“This studio will also further contribute to the growth of Keywords’ global talent pool which stands at 12,000+ and is increasing by the day.”

 

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