Image: Sudairy
Warner Music Group (WMG) has become the first major recording company to partner with Twitch in a deal that will see WMG artist channels, original music programming and more to the Amazon owned platform, according to Billboard.
As part of the deal WMG is launching artist channels for Warner Record artists Bella Poarch and Saweetie, as well as Atlantic Records singer and producer Sueco. Each artist will share exclusive behind-the-scenes content on their twitch music streams.
According to a media statement, the move “empowers Warner Music’s talent to tap into Twitch’s unique creator-driven model, opening up additional income opportunities, as well as access to Twitch’s fan engagement tools to get to know their audiences better”.
Content creation platform Patreon has officially tabbed Adiya Taylor as their new corporate communications lead,…
Microsoft has responded to recent reports that there will be changes to it's first-party strategy…
Sega Sammy has released its financial report for the nine-month period that officially concluded on…
CVC Capital Partners and Haveli Investments have reached an agreement to acquire RuneScape developer Jagex…
Digital retailer Humble Bundle, whose mission is to do good in the world has officially…
Take-Two Interactive, the brand behind such popular gaming titles such as the 2K franchise, has…