Following backlash, Twitch has officially removed the mid-rolled ads that randomly popped up during a number of twitch steams last week stating that they had completed their “test”.
Thank you for all of your feedback. We have completed the mid-roll ads test. Ads are an essential part of keeping Twitch freely available and we understand your concerns. We’ll continue to work on ways to improve the viewer ad experience and give streamers more control.
— Twitch Support (@TwitchSupport) September 17, 2020
Just in case you were looking for further clarification:
Hey Bryonato, we’ve concluded the test, so viewers will no longer see mid-rolls. We’ve gone through a lot of the feedback provided on the original tweet, UserVoice, etc and will take this into account before we execute on any future ad changes.
— Twitch Support (@TwitchSupport) September 17, 2020
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