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League Championship Series (LCS) Announces Grubhub as Presenting Partner

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League of Legends Championship Series

The League Championship Series, aka LCS, has announced that Grubhub is the official food delivery service and presenting partner for the 2021 LCS Championships.

The brand will be featured in a number of co-branded activations, and also be features in episodes of ‘Road to the Finals’ and a new segment called ‘Delivering the Win’, which is scheduled to take place during the LCS Spring Split, which will feature Grubhub throughout broadcasts.

“Grubhub is joining us at an exciting time, alongside a major league rebrand and update in our competitive format” Matt Archambault, Head of Esports Partnerships and Business Development for Riot Games NAOCE said, according to Esports Insider.

“As our presenting partner for the Mid-Season Showdown and LCS Championship, we are excited to showcase our collaborations at peak moments throughout our season” Jessica Burns, Vice President, Brand Marketing and Creative at Grubhub stated.

“Grubhub’s value proposition to their customers is aligned with our focus on players and fans, ensuring we will deliver meaningful offerings to the community.”

“As esports and gaming continue to rise in popularity, our vision is for Grubhub to become synonymous with this sport, make Grubhub and Gaming a new favorite cultural pastime. Our partnership with the LCS gets us one step closer to that goal.”

 

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Business

Riot Games Discusses League of Legends Esports

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Riot Games

There is no denying that the esports industry, as a whole, has experienced it’s fair share of struggles financially and those struggled have also hit Riot GamesLeague of Legends esports division, which still has not generated a profit.

Riot Games’ senior director of esports operations Raul Fernandez spoke about those challenges during the League Championship Series Summer finals last weekend stating that Riot Games were “trying to find their footing” and “a way to refresh our league” in light of declining viewership numbers, according to Axios.

“It’s been an interesting year for esports across the globe, but despite the hardships at Riot, we’re very much excited for the future and potential of esports, especially for the LCS,” Fernandez said, per Dot Esports.

“I just wanted to make it very loud and clear that the LCS is in a very healthy position financially because of this sustained and continued support from both external partners, the team side, from sponsors, as well as internally.”

The rise of live-streaming and an esports streaming platform hasn’t turned the tide as the LCS Summer finals saw a 21.8% drop in peak viewership compared to the LCS Spring finals, according to Esports Charts.

The troubling trends have been a focus for esports journalists covering the industry and Fernandez said one of the biggest challenges is the “complexity” of League of Legends. The report goes on to note that continuous updates and an expanded roster of characters “has made it hard for Riot games to sell in-game items themed to top players or teams” pointing to the choice for fans of the competition.

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G2 Esports CEO On Unpaid Leave Following Sharing of Video with Andrew Tate

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G2 Esports

G2 Esports CEO Carlos Rodriguez has agreed to take eight weeks of unpaid leave from the company following the sharing of a video on Twitter of himself partying with controversial creator Andrew Tate, who has been banned on platforms such as YouTube, TikTok, Instagram, and Facebook for violations of terms of services, including instances of hate speech and misogyny.

Rodriguez accompanied the 8-second video that featured Tate and himself with: “Yesterday we celebrated G2’s world championship.” The video prompted immediate backlash which has marred G2 Esports’ 2022 League of Legends European Championship spring season and summer season successes.

Rodriguez fired back at the criticism the video received: “Nobody will ever be able to police my friendships. I draw my line here. I party with whoever the fuck I want.”

G2 Esports issued the following on Sunday: “Last night we failed you. The actions of our CEO spoke a language in stark contrast with the value and the culture G2 lives by and strives for. And for that we apologize.

“Since our creation, we have worked hard to build a safe and inclusive environment to enjoy esports. These are just small steps in the right direction we need to take as a company. We’ll continue to do our best each and every day to improve ourselves and the industry at large.”

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Esports

NAVI Releasing Documentary on s1mple

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s1mple

NAVI is getting set to release a documentary that will follow s1mple’s life and explore his “ups and downs” as one of the most recognizable esports players with insight from former and current teammates, his family, commentators, analysts, and “many others” from the industry.

“I remember the time when we just signed a contract in 2016,” NAVI CEO Yevhen Zolotarov said in an official press release. “Honestly, now it’s hard to believe that it was already five years ago. For the esports industry, five years is quite a long period of time.”

“S1mple is a legend not only for NAVI but for esports in general,” co-founder and CEO of DMarket Vlad Panchenko said. “Therefore, the items that will be dropping during the NAVI watch party stream are also legendary and unique.”

DMarket has created a “unique drop-game” with exclusive items dedicated to s1mple to coincide with the release of the doc, and Natus Vincerewill be premiering a documentary about him on Twitch next month, to celebrate his fifth year with the brand.

Additionally, a NAVI watch party is also set for the doc, set to air on one of their upcoming twitch streams set to take place on September 8th at 11am CT.

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