HyperX, the gaming peripheral brand, has officially announced the addition of 25 new influences and esports professionals to their brand amabasador program, including popular Youtuber Rachell ‘Valkyrae’ Hofstetter and South Korean League of Legends player Kim ‘Deft’ Hyuk-gyu.
“What started out as the initial introduction of the WE’RE ALL GAMERS campaign has grown to become a worldwide HyperX Heroes program, uniting popular streamers, content creators, celebrities, esports stars and well-known athletes through their passion for gaming” Daniel Kelley, director of corporate marketing at HyperX said in a statement.
“As gaming lifestyles and cultures collide with the worlds of sports, fashion, gaming, music and more, we continue to prove that HyperX is a champion of all gamers through our extensive HyperX Heroes roster.”
Grammy artist Post Malone, popular streamer Imane ‘Pokimane’ Anys, Boston Celtics forward Gordon Hayward and Pittsburgh Steelers wide receiver JuJu Smith-Schuster have all been associated with the brand in the past.
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