Image: Sudairy
Joining the likes of elite fashion brands, Dior will be experimenting with new formats and platforms to deliver it’s fashion showcase, and will broadcast its men’s pre-fall collection on Twitch, according to WWD.
The new collection is designed by Kim Jones and featuring a collaboration with artist Kenny Scharf, and will be broadcasted at 2pm EST on December 8th on Dior’s official website and their official Twitch channel, among other social platforms.
Brand such as Burberry and Gucci have already leveraged Twitch for online/livestream events, showing the viability of Twitch’s impact during the pandemic.
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