Beatport has officially partnered with Twitch that will see Beatport bring more exclusive music and programming to its Twitch channel, according to Variety.
Beatport has amassed over 140,000 followers, and has reached over 48 million views on marathon livestream events like ReConnect (benefiting COVID-19 Relief), a fundraiser for the Beirut explosion, and festival partnerships including Glastonbury, Movement Detroit, Junction 2 and Creamfields, and will now add to Twitch’s evolving focus on music streams and live performances.
“We have seen firsthand how live streams are playing a crucial role in nurturing the dance music community during the pandemic, with millions of fans watching our events on a regular basis” Beatport CEO Robb McDaniels said, per the report.
“We have learned that in addition to big global events, dance music fans are interested in hyper-local live streams as well. That is why we are committed to focus a large portion of our live streams and content to takeovers from local collectives who are absolutely essential to nightlife culture globally, and now more than ever, need visibility during the global pandemic.”
“Beatport has been a key part of Twitch’s music growth over the past couple of years, driving the diversity and artistry of the electronic music industry in unparalleled ways,” Will Farrell-Green, Head of Music Content at Twitch added. “When events all moved to virtual this year, Beatport was one of the first to accelerate their programming on Twitch. We’re thrilled to expand this partnership to continue connecting this group of avid electronic music fans globally.”
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