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Astralis Partners with Universal Music Group for New ‘Music Initiative’

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2 years ago

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Astralis

Esports organization Astralis has teamed up with Universal Music Group for a new music initiative and it has been officially kicked off with a new track released by Mattis as the first song of the collective initiative.

The goal of the initiative is to ‘provide artists from different backgrounds, who share a passion for gaming, a room to play and create new music inspired by the passion they share and live’, according to an official press release.

“Together with Universal Music, today we have launched a new cross-culture initiative to amplify the close connection between the global cultures of music and gaming” Astralis Co-founder Jakob Lund Kristensen stated in the release.

“Just like music, esports and gaming knows no borders and does not distinguish between age, gender, religion, or anything else than the passion you share. This is what we want to celebrate by creating a room for different artists to tell their own story, share their passion for gaming and to become an even more integrated part of the gaming culture.

“It is all about embracing the positives of music, gaming, and passion. We want to be an even larger part of the daily life of Astralis fans, also outside tournaments, but we also invite all others, who might not have a close relation to gaming, to come closer and feel some of the passion.”

You can check out the new song from Mattis below. Mattis, who is officially the first artist under the Astralis brand, says that “The song … is all about fighting for what you believe in, no matter what everybody else tries to tell you. It is about lifting each other up to achieve something bigger than ourselves. For me it is very much what Astralis is all about, and it is my hope that the song will bring people together around a common passion.”

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Nintendo Sues Popular TikToker and Twitch Streamer

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2 years ago

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October 12, 2020

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digitalprincxss

Nintendo is living up to it’s reputation as an aggressive defender of it’s intellectual property and have forced a popular TikTok creator and twitch streamer to completely re-brand.

According to GamerRant, content creator Pokeprincxss, who has racked up 1.9 million followers on TikTok, and an impressive following on Twitch, has been told that she can no longer go by the name pokeprincxss, forcing her to completely re-brand.

She is now known as digitalprincxss instead, and discussed the situation in a recent video posted on YouTube.

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Fall Guys Says DrLupo “Statistically the Best”, The Fallen One

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3 years ago

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August 21, 2020

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DrLupo

Fall Guys has branded Twitch streamer DrLupo as “The Fallen One”.

The official Twitter account for Fall Guys sent out a tweet says that he is the #1 player in the world at the moment, which makes DrLupo, as he said on Twitter, “statistically the best.”

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Twitch Partnering with Smosh for Live-Stream Gaming Content

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3 years ago

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August 21, 2020

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Smosh

Sketch comedy brand Smosh will be bringing gaming content to Twitch in the form of it’s popular channel Smosh Games, and it’s tabletop series ‘Board AF’ which will be resurrected for a live audience, according to Hollywood Reporter.

With over 25 million subscribers to their YouTube channel, Smosh moving various shows to the Twitch platform will be a big boost for the brand, and the streaming platform.

“What appealed to me was the [Twitch] audience, and the way it’s so unique to other platforms,” Smosh co-founder Ian Hecox said, per the report. “People that are willing to watch something either passively or interact a lot with people for a long period of time. That’s not something that we have with any other platform.”

The brand sees Twitch bringing many different community-based tools, such as watch parties on Amazon Prime, which will allow Smosh to experiment in a “more rapidfire basis” than the company has previously done.

“On the game side, our demographic is 18-24 and the beauty about what we’ve been doing with Smosh and Smosh Games specifically is we’ve been able to gage our content up with the audience, which is a luxury not a lot of large comedy brands really have,” Matt Raub, vp of Smosh said, per the report.

“On the game side, our demographic is 18-24 and the beauty about what we’ve been doing with Smosh and Smosh Games specifically is we’ve been able to gage our content up with the audience, which is a luxury not a lot of large comedy brands really have,” he continued.

“A few years ago on the gaming channel we introduced a card game called Bored AF that ended up becoming kind of an overnight success and it’s something that we never would have thought would have really fit. Slower paced, tabletop, board game, RPGs, things like that, so we’re really going to be leaning more into that audience.”

“With the gaming channel going on Twitch, Hecox explains that audiences “won’t be seeing the kind of marathon hardcore gaming that you’d normally expect from a Twitch channel.”

“We also want to lean into the internet culture that we do on our other channels,” Raub says.

Smosh makes their debut on September 2nd with a six-hour stream, and you can see the trailer below.

 

 

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