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TSM Announces Partnership with Cadillac


North American esports organization TSM has officially announced their new partnership with Cadillac, which has been named TSM’s exclusive automotive partner.

“Cadillac has a century-long history, a commitment to innovation, and worldwide recognition that aligns perfectly with TSM’s performance and excellence pillars” Ned Watkins, Senior Vice President of Sales for TSM said in an official press release.

“We are humbled and excited to team up with Cadillac through their first esports partnership and add them to TSM’s existing family of stellar brand partners.”

“Cadillac is excited to enter the esports space as part of the TSM family” Bryan Steele, Manager Of Emerging Media and Partnerships for GM added. “Whether on the road, or on the Rift, our organisations place an incredibly high value on innovation and craftsmanship.

“Given our shared values, and the pedigree of Cadillac and TSM, it was a natural fit to team up with one of the most decorated esports team in the world.”

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