Image: Sudairy
Riot Games has officially announced that the League of Legends Championship Series, aka the LCS, agreed to a parternship deal with Buffalo Wild Wings.
With the deal, Buffalo Wild Wings will bring live-streamed esports events to their sports-restaurant chain.
“As esports viewership and participation continues to grow, aligning with the most watched esport in North America is an important step toward giving our guests the best gameday experience possible – across all sports” Brandon Gill, Director of Experience and Gaming at Buffalo Wild Wings said in a statement.
“Whether joining us on location or enjoying wings at home, League of Legends and LCS fans now have a go-to sports bar for match day.”
“We are always looking to extend our sport, competitive events and athletes in unique ways and to new audiences” Matthew Archambault, Head of NA Partnerships & Business Development at Riot Games stated. “Buffalo Wild Wings continues to bring fans closer to the excitement and atmosphere of live sports. And, we’re eager to deliver the first sports bar partnership in esports to our fans, especially as things really start to heat up within the LCS.”
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