Swedish esports organization Ninjas in Pajamas has officially unveiled their new branding, and visual identity for the first time during their 20-year history.
The company said, during an official press release, that the rebranding was ‘crucial to the company’s continued development and purpose’ to create new experiences.
“Ninjas fight as one, we have discipline, we stay calm and we inspire. A ninja can be everyone and we feel it’s important to create a story that anyone can connect with,” Ninjas in Pyjamas CEO Hicham Chahine said in an official statement.
“Inside of the new Shuriken is the old Japanese word Nin, which is the beginning of Ninja and means ‘to apply ego and heart to the edge of the sword.’ We believe that intricate details like these are crucial to showcase and supply our fans with,” Ninjas in Pyjamas brand manager William Bu added.
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