Popular modeling agency Ford Models has officially announced the creation and launch of a division that is exclusively dedicated to esports and gaming.
Cavs Legion NBA 2K League player Timothy “oLarry” Anselimo and esports caster Paul “Rabies” Santoro have all been named on the initial list.
“With the creation of this new division at Ford, we are carefully selecting professional gamers, content creators, coaches, influencers and other talent who are dynamic and multi-faceted with strong personal brand potential, in addition to being at the top of their respective fields” Justin M. Jacobson, director of the new division, said in a statement.
“Ford offers an unparalleled brand, network, and approach to development which we will leverage to support the success of our esports and gaming talent, as Ford has with its roster of leading celebrities worldwide for decades. I’m excited to draw upon my experience and expertise to join Ford in building a leading global esports and gaming platform.”
“By reaching new audiences, demographics, talent and client categories, particularly in the coveted gaming and tech segments, we can deliver greater value for our talent and clients and ultimately greater value for Ford Models, reinforcing our position as a leading global talent management platform” Decio Restelli Ribiero, President of Ford Models said in a statement.”
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