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NetEase Invests in PlayPulse

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NetEase has invested in Norwegian fitness gaming startup PlayPulse which will be used to help PlayPulse launch its first product, the PlayPulse One exercise bike, early in 2023, according to an official company announcement.

PlayPulse’s fitness bikes start at around $1,600 for those who pre-order and pay upfront, and will include a built-in touchscreen monitor and game controls in the handlebars so users can play customized games with mechanics synced with the bike pedals. The merging of gaming and fitness will likely see some traction in fitness streams on popular platforms such as Twitch, YouTube, and more.

“We are extremely excited to have NetEase Games as an investor and partner in the years to come,” said PlayPulse CEO Erling Magnus Solheim.

“They bring vast experience from the gaming industry and have built an active network of the most experienced creators in the market, and together we can bring PlayPulse to a larger audience.”

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Activision Blizzard Representation Data Report for 2022

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Activision Blizzard has release it’s 2022 representation data report, which includes data on full-time employees who identify as non-binary.

Per the report, women and non-binary individuals make up 26% of its staff. In 2021, women represented 24% of Activision Blizzard (via GamesIndustry.biz).

In 2022, under-represented ethnic groups represented 38% of the publisher, and in 2021 that number was 36%. Additionally, employee ethnicity data represents staff who identify as multi-racial or non-white within the United States only.

While the company said that their goal is to increase roles for women and non-binary staff by 50%, Activision Blizzard hasn’t announced a target for increasing the number of under-represented ethnic groups.

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Sega of America Launches New Office in California

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Sega of America has officially announced that they have opened a brand new office in Irvine, California which will house Sega and its subsidiary Atlus’ internal publishing departments within a single space.

The focus of the new office will be facilitating media streaming opportunities for the North American team.

“The opening of the new Sega of America headquarters in Irvine represents a new era for one of the gaming world’s most esteemed brands,” said Sega global CEO, Shuji Utsumi in an official statement. “This new space helps to foster a genial and team-oriented culture to reinforce that purpose and create new stories and worlds that will entertain gamers for generations.”

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Keywords Studios Opens Office in Romania

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Keywords Studios has officially announced that they have opened a brand new location in Bucharest, Romania, which comes a year after their acquisition of art studio AMC.

“We want to contribute to the development of the industry in Romania, offering people the opportunity to lend a hand in the development of some of the most popular games in the world,” said head of studio Vlad Alexandru in an official statement.

“This studio will also further contribute to the growth of Keywords’ global talent pool which stands at 12,000+ and is increasing by the day.”

 

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